Anthony Caliendo

“My starting point begins with your sales passion, dedication and courage to conquer all of the great challenges within the sales profession!” – Anthony Caliendo

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International Best Selling Author, Motivational Speaker & Sales Coach. Get Your One On One Personal Coaching Session for just $299 for 1 Hour


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The most highly anticipated sales motivational and instructional book in the Industry!

The Sales Assassin,
Master Your Black Belt in Sales

“I am the Ultimate Sales Assassin Master! I will teach you how to Master Your Black Belt in Sales using my Nine Belts to Sales Assassin Mastery. Prepare yourself for a new path to positive thinking, self-discipline and to finally controlling your sales destiny as a SAM!”

The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo


  • Learn the Nine Belts to Become a
    ...Sales Assassin Master!
  • Discover the Trinity of Sales Success –
    ...Passion, Dedication and Courage!
  • Develop a New Mindset Geared towards
    ...Ultimate Sales Success!
  • Redefined Sales Philosophies that have
    ...yet to be taught!
  • Corporations – Learn how to create a
    ...disciplined and highly motivated sales force!


Sales Podcast Tips and Resources

By Anthony Caliendo | August 22, 2019

If you have a sales podcast – or are thinking of starting one or advertising on one – there’s good news! Podcast listening growth continues, according to a new study by Adobe Analytics. If you have a podcast, one of the most critical issues for listeners is sound quality. Here are a few sales podcast…

What Is A Business Broker?

By Anthony Caliendo | August 15, 2019

The easiest way to become an entrepreneur and business owner is to buy an already existing business. Buying a business can be complicated and difficult. If you’re interested in buying a business, a business broker assists buyers and sellers of privately held businesses manage the buying and selling process. A business broker is like a…

What Is A Buyer Confidential Information Memorandum?

By Anthony Caliendo | August 9, 2019

A buyer confidentiality agreement is a legally binding agreement to protect sensitive information that can be disclosed during the due diligence process of buying or selling a business. A buyer confidential information memorandum (CIM) is a marketing document designed to attract buyers and to provide a prospective buyer with general information about the business for…

Crisis Planning for Small Business

By Anthony Caliendo, The Sales Assassin | August 1, 2019

Will you be prepared when a crisis hits your business? A crisis is any unexpected event that can put your business at risk. A crisis can devastate a small business. A crisis can result from either a positive or a negative event – a website security hack can have a devastating impact, but so can…

How To Build a Lead Magnet That Actually Gets Leads

By Anthony Caliendo | July 25, 2019

A lead magnet is a free incentive that you give away as an incentive for a potential customer to join your mailing list. A lead magnet must be valuable: if a lead magnet isn’t high quality and if it isn’t what your target audience wants, you may get names on your email list, but you…

How to Build Your Sales Funnel During the Summer Slump

By Anthony Caliendo | July 16, 2019

The summer sales slump is an easy explanation for a decrease in sales during the slow, lazy dog-days of summer. But that doesn’t mean that all sales activity should stop during the summer months! To stay energized and #FitToSell salespeople need vacations and downtime to get ready for the busy 4th quarter. Slow summer days…

How to Get Employees #FitToSell This Summer

By Anthony Caliendo | July 11, 2019

Are your employees #FitToSell this summer? The summer sales slump is not a workplace myth – but that doesn’t mean it can’t be fixed. Employees want the same things business owners want – to enjoy the summer weather, especially if they have families. Vacations, flexible work schedules and a relaxed workplace can help make both…

Top NEW Business Books and Podcasts for Summer 2019

By Anthony Caliendo | June 27, 2019

Summer is officially underway – and its time to plan your summer reading list. These new business books and podcasts for summer 2019 in business, sales and entrepreneurship books are portable – several are also available as eBooks and/or audiobooks – so you can take them with you wherever you are, whether its at the…

Is Your Small Business Protected If You Die?

By Anthony Caliendo | June 20, 2019

Often small business owners don’t have a plan in place to protect the business or your obligations if the owner dies unexpectedly – particularly at a young age. Older business owners are more likely to have an estate or succession plan in place to take care of their personal and business responsibilities and to distribute…

How to Sell Your Business for Top Dollar

By Anthony Caliendo, The Sales Assassin | June 13, 2019

House flipping and home selling TV shows and articles share many tips and strategies to sell your home for top dollar. But how many shows are devoted to telling entrepreneurs how to #FlipYourBiz for the highest profit? In 2018 10,312 businesses sold, a 31% increase from 2016, and the highest numbers since 2007.  Small Business Trends The…

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