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B2B Influencer Marketing for Salespeople

B2B Influencer Marketing for Salespeople | Anthony Caliendo | The Sales Assassin

People do business with people. The key to a successful B2B influencer marketing campaign is understanding the people who make business decisions in your industry, and who would influence their purchase decision. B2B influencer marketing is very different from B2C. Businesses shop differently than consumers do. As sales and marketing professionals,...

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Holiday Survival Tips for Small Business Owners

Holiday Survival TIps for Small Business Owners | Anthony Caliendo | The Sales Assassin

For entrepreneurs and small business owners, the holidays are the busiest - and most stressful - time of the year. If the holiday season does not impact your business directly, as a business owner the holidays will affect you personally. And that affects your business. Family schedules change, there are seasonal...

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Small Business Saturday Marketing for Online Entrepreneurs

Small Business Saturday Marketing for Online Entrepreneurs | Anthony Caliendo | The Sales Assassin

Small Business Saturday is an initiative started 9 years ago by American Express to encourage people to support local small businesses during the holiday season and #ShopSmall. Small Business Saturday is designated as the Saturday after Thanksgiving, between Black Friday and Cyber Monday, and this year falls on Saturday, November...

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Why Your Business Should Support Small Business Saturday

Why Your Business Should Support Small Business Saturday

Saturday, November 24, 2018, is Small Business Saturday® – a day to celebrate and support small businesses and all they do for their communities. Small Business Saturday gives local small businesses new opportunities to encourage new customers to #ShopSmall in their local community. Small Business Saturday occurs each year during...

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October is National Women’s Small Business Month

October is National Women’s Small Business Month | Anthony Caliendo | The Sales Assassin

October is National Women’s Small Business Month, time to celebrate, recognize and support female entrepreneurs. According to the American Express State of Women-Owned Businesses report, "the growth of women-owned businesses continues at a rapid pace. Four out of 10 business in the U.S. are now owned by women, and the total...

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