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10 Sales Stats that Prove Social Selling ROI

 The modern consumer is digitally driven, socially connected, and mobile empowered. Sales reps need to adapt or be replaced.

                                                                       ~ Jill Rowley, Social Selling Expert

It’s not only consumers who’ve gone digital: businesses have gone digital too. If you’re in B2B sales:

you need to be where buyers and decision makers are: online

Today there are sales professionals who cling to old methods and old technology because they worked in the past. Salespeople shouldn’t adopt social selling because it’s the trend:

salespeople must include social selling as one of their sales tools

10 Sales Stats that Prove Social Selling ROI

1. 78% of Salespeople Using Social Media Outsell Their Peers
source: Forbes

2.  53% of buyers said they rely on peer recommendations before they make a purchase
source:  DemandGen

3.  64% of sales teams that deploy Social Selling hit quota, v to 49% of anti-social sellers
source: Aberdeen Group

4.  5:1  the ROI of social selling training is 5-to-1 in under 6 months
source:   Sales for Life

5.  84.1% of social sellers use LinkedIn
source: Sales for Life

6.  75% of the B2B buyers use social media to make buying decisions
source: IDC

7. 92% of B2B buyers start their search for products and services online
source: B2B Social Selling Institute

8.  90% of decision makers never respond to cold calls
source: Harvard Busines Review

9.  41% of B2B companies on Facebook report generation leads
source: InsideView

10. 42% of B2B decision makers use Twitter for business purposes
source: Forrester

1  Reason NOT to Use Social Selling:
You Don’t Need to Make More Sales

a version of this article originally appeared on LinkedIn

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