PDC: The Holy Trinity of Sales Success

PDC: The Holy Trinity of Sales Success

An excerpt from my interview with Brian Tracy on the Brian Tracy show:

Brian Tracy:
What one piece of advice can you give our viewers to succeed, to survive and thrive in this new economy?

Anthony Caliendo:
The economy’s changed. We’re in Florida right now: I believe sales is like alligator filled swamps. You have to know how to navigate through the swamps. When you navigate through swamps the objective is not to get eaten by the alligators.

What I mean by that is you have to take everything in your head and you’ve got to let loose a little bit. You’ve got to open up to new ideas and new concepts. And I think that’s the problem with a lot of sales people: they just don’t train enough. You take athletes who are #1 and successful. Why? They train all the time.

You have to be great at training yourself. You have to be dedicated. You have to have

• Passion

• Dedication

• Courage

I call that PDC: I say it’s the holy trinity of being successful in sales: Passion, Dedication and Courage. That’s what salespeople really need to become successful in sales. They have to believe in themselves. If you don’t believe in yourself, how do you get the buyers to believe in you? So you have to really believe that you can change your own stars, and that you can become successful.

I have 8 children: 5 boys and 3 girls Brian. So I’m a very motivated guy. What motivates you? What makes you successful? What makes you tick? Once you understand that and you feel that passion you will become successful. But you’ve got to practice.

Practice, practice, practice…

Thank you, Anthony

about Brian Tracy: 
Brian’s goal is to help people achieve your personal, professional, and financial goals faster and easier than you ever imagined.

Brian Tracy has consulted for more than 1,000 companies and has addressed more than 5,000,000 people throughout 75+ countries worldwide. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year. As an author, he has written over 78 books, and sold over 10 million copies.

Brian is the epitome of an entrepreneur and has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution, and management consulting. In addition, he has conducted high-level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.

He has written and produced more than 500 audio and video learning programs designed specifically with entrepreneurs, public speakers, sales professionals, and authors in mind. (Check out some of his products below.)

Brian will teach you how to get complete control of your time and your life, increase your income, simplify your work, maximize your special talents and abilities, and achieve financial independence.

about Anthony Caliendo, The Sales Assassin
I’m an entrepreneur and sales professional with over 20 years of successful sales and sales management experience. My expertise in sales, marketing and business development spans from small business to international companies.

I’m the best-selling author of The Sales Assassin: Master Your Black Belt in Sales, winner of the 2015 USA Book News business book award for entrepreneurs and small business.

I provide personal sales coaching; and consult, speak and train about growing and motivating your sales team to businesses, corporations and conferences across the nation, as well as a guest contributor and sales expert for TV and radio, and professional organizations.