23 Statistics for Social Selling #SalesSuccess

How do you know what’s working? Social media can be a big time sucker: and measuring the success of your social media sales can be time-consuming and complicated. You know you’ve build a social media presence and following, but how do you know if your social selling strategies are working?Train to Busan 2016 movie download

Here are 23 social selling statistics from BHIVE to help you determine if your social media strategy is helping to build your business.

decision makers consume 5 pieces of content before they are ready to speak to a sales rep

  1. On average decision makers consume 5 pieces of content before being ready to speak to a sales rep. (Source)
  2. 10.8% of social sellers have closed 5 or more deals attributed to social media. (Source)
  3. 54% of social salespeople have tracked their social selling back to at least 1 closed deal. (Source)
  4. 72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. (Source)
  5. 46% of social sellers hit quota compared to 38% of sales reps who don’t. (Source)
  6. 64% of teams that use social selling hit quota compared to 49% that don’t. (Source)
  7. 80% believe their sales force would be more productive with a greater social media presence. (Source)
  8. B2B buyers complete 57% of the buying decision before they are willing to talk to a sales rep. (Source)
  9. 92% of buyers say they delete emails or voicemail messages when comes from someone that they do not know. (Source)
  10. The average cold calling appointment rate is 2.5% (Source)
  11. 2/3 of companies have no social media strategy for their sales organizations. (Source)
  12. 93% of sales executives have not received any formal training on social selling. (Source)
  13. 53% of salespeople want help in understanding social selling better. (Source)
  14. 96% of sales professionals use LinkedIn at least once a week and spend an average of six hours per week on the professional networking site. (Source)
  15. 82% of prospects can be reached via social media. (Source)
  16. 50.1% of social salespeople spend between 5% to 10% of their time on social media. (Source)
  17. 21.7% of the sales people are not using social media, 18.9% cited not using it because they didn’t see the value and 45% cited because they did not understand social selling. (Source)
  18. 77% of B2B buyers said they did not talk with a salesperson until after they had performed independent research (Source)
  19. 36% of buyers said they didn’t engage with a sales rep until after a short list of preferred vendors was established. (Source)
  20. 84% of B2B decision makers begin their buying process with a referral. (Source)
  21. A warm referral increases the odds of a sales success 2x-4x. (Source)
  22. 71% of salespeople believe that their role will be radically different in 5 years. (Source)
  23. 69% of sales executives believe that the buyer process is changing faster than organizations are responding to it. (Source)

~ Follow Anthony Caliendo, The Sales Assassin, for more tips and tools for #SalesSuccess

The Sales Assassin by Anthony Caliendo