The sales cycle from Black Friday through New Year’s Day takes most of a small business owner’s energy – and most of their marketing budget! For a busy entrepreneur, it’s easy to run your summer sales on automatic. Summer seasonal marketing opportunities include:
- Mother’s Day
- Memorial Day
- Flag Day
- Father’s Day
- 4th of July Labor Day
- Back to School
- Labor Day
Consumers get bored – just like business owners! They want something new and different to grab their attention in the summertime and they’re looking for fun, breezy and easy ways to spend their time – and their money!
Summer marketing can present great challenges – and great opportunities. Continuing to grow an online business takes time and effort. Overnight successes often take years – and a lot of failures. Great summer sales and continued growth and increased sales are possible with creativity and perseverance.
5 Ways to Increase Online Summer Sales
- Host An Online Pop-Up Sale
Buyers are used to visiting pop-up sales in the mall or their favorite shopping area – a temporary virtual store is a way for you to surprise and entertain your visitors – and increase your sales! - Invite a TakeOver
Does your business have loyal customers and fans whose social media you love – and want to leverage for your own brand? Invite them to do a social media takeover and introduce their followers to your brand! - Design a Limited Edition Summer Product
Whatever you sell, create a limited, only available in the special summer version or offer. For example, if you can’t create a special product, bundle an existing service into a summer-only deal – and stick to it! - Create A Summer Box
Bundles are a popular way to introduce customer’s to new products, Think of the subscription bundle models like FabFitFun or Dollar Shave Club – they build customer loyalty and sales! - Partner Up
Find a complimentary business and partner up for the summer: when someone buys their product, they get an invitation and special offer for yours – and vice versa. Often called referral partners or marketing partners or affiliate marketing, make sure they have a product your customers will love – and a customer base that you want to target!
Your customers deserve a great product and a great experience. Summer is coming and these fresh ideas and marketing strategies that will help you take advantage of the season and turns the summer sales slump into soaring summer sales. Some of these ideas will succeed and can be used again next summer – and others might not work this year, but with a minor tweak will skyrocket your sales next year.
What’s your favorite online summer sales tip? We’d love to know!
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