The dog days of summer are approaching… which for many small business owners means there is a downturn in sales – and sales income. You can’t change the calendar: Summer is when kids are out of school and many families take a summer vacation. If your customers are out of town or are busy managing the kids’ summer schedules, then they may not be visiting shops or shopping online.
According to a report by SumAll, online shopping figures drop 30% for December versus July.
We asked the experts: how do you boost summer sales at a small business? For some small businesses, sales take a dive in the summer – but it doesn’t have to! Not every idea is right for every business: but one of these sales and marketing tips is bound to work for your business!
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31 Summer Sales Tips for Small Business So You’re #FitToSell
My # 1 Summer Sales Tip: Hire a Sales Coach
Improve your sales skills and hire a sales coach to take your career to the next level. Many top professional athletes hire their own personal coaches to work their weaknesses and improve their skills, even though they already have coaches and trainers provided by their team. If your goal is to increase your sales success, invest in your future with targeted performance training by a professional sales coach.
- I’m an entrepreneur and sales professional with over 20 years of successful sales and sales management experience. My expertise in sales, marketing and business development spans from small business to international companies.
- I’m the best-selling author of The Sales Assassin: Master Your Black Belt in Sales, winner of the 2015 USA Book News business book award for entrepreneurs and small business.
Summer sales slumps aren’t an excuse, they’re real. People’s schedules aren’t the same year round, even though your business needs may be. Plan ahead for summer sales slumps by implementing new marketing ideas for the summer.
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