In any field of endeavor, the mind is a core component of success. It must be conditioned and prepared to engage every challenge in life. The mind is a strong instrument when it is developed and unleashed to its full capacity. When your mind is conditioned and prepared properly great things are possible. When your mind is not properly conditioned and ready, you are not prepared to handle the difficult situations and challenges that life presents. More importantly, your mental preparedness is a core aspect of any sales endeavor. The sales world is one of continuous stress and demand for performance. We can only manage this stress with mental preparation. Unfortunately, this is typically the last aspect of our life that we think of conditioning. Therefore, you must understand that when you have not taken the effort to mentally prepare, you will not overcome the natural adversity, failures, indecision and panic that you will eventually face as a human.
Success is not to be measured by the position someone has reached in life –
but the obstacles he has overcome while trying to succeed.
~ Booker T. Washington
What do I want you to be mentally prepared to do and what does it involve? Quite simply, I want you to be prepared to “learn how to learn.” Learning how to learn literally means going back to the basics and clearing your mind to make room for new ideas and concepts. Initially, this involves training and conditioning the mind to release any blockages that are hindering your learning process. These blockages could be preconceived notions, a pessimistic outlook about the information you are about to hear, fear of redundancy, complacency, or even boredom. Realize that in sales, more often than not, your mind could be your biggest adversary if you allow it! If you can admit this to yourself from the very beginning, then you’re on the right path to new mental conditioning and development.
~ excerpt from The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo