Saturday, November 24, 2018, is Small Business Saturday® – a day to celebrate and support small businesses and all they do for their communities. Small Business Saturday gives local small businesses new opportunities to encourage new customers to #ShopSmall in their local community. Small Business Saturday occurs each year during Cyber Week – the Saturday after Thanksgiving, between Black Friday and Cyber Monday.
Because #SmallBizSat is held after Black Friday shopping frenzy, customers are looking for shopping events and want to discover new places to shop. Small Business Saturday was only launched in 2010, but it’s experienced significant long-term growth:
The unofficial shopping holiday now has 70% awareness amongst U.S. consumers, with 64% of survey respondents indicating that their primary motivation for shopping on the day after Black Friday was to support their local community.
Being a small business owner is hard work. People want to support local businesses. But it isn’t easy. According to BigCommerce:
- Small businesses aren’t in the minority. Far from it. In total, small businesses account for 99.7% of all registered businesses in the U.S.
- Local money stays local. Spending $100 at a local business reportedly results in $68 that stays in the community, compared to $43 for national and franchise businesses.
- Small Business Saturday sales actually went down in 2017—both in foot traffic and overall dollars spent, according to CNBC.
So while big-time retail tends to win throughout the holiday season, statistics show that Small Business Saturday really matters for those smaller scale operations. A survey conducted by NFIB and American Express says:
83% of customers find that the shopping holiday inspires them to “shop small” all year long.
You can’t afford not to participate in Small Business Saturday!
Do you need some ideas on how to promote your business on Small Business Saturday? I’ve created a free download with 15 ways to promote your business on small business Saturday.
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How to Market Your Business for Small Business Saturday 2018