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How to Use Referrals and Testimonials to Increase Sales

customer testimonials and referrals are key to sales success

I often hear salespeople use the terms referrals and testimonials like they are interchangeable: but they are not. In fact, referrals and testimonials are nothing alike EXCEPT that they are both your your greatest ally for getting leads and closing deals. Customer referrals and testimonials are two of the most...

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