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B2B Influencer Marketing for Salespeople

B2B Influencer Marketing for Salespeople | Anthony Caliendo | The Sales Assassin

People do business with people. The key to a successful B2B influencer marketing campaign is understanding the people who make business decisions in your industry, and who would influence their purchase decision. B2B influencer marketing is very different from B2C. Businesses shop differently than consumers do. As sales and marketing professionals,...

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