Anthony Caliendo

“My starting point begins with your sales passion, dedication and courage to conquer all of the great challenges within the sales profession!” – Anthony Caliendo

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International Best Selling Author, Motivational Speaker & Sales Coach. Get Your One On One Personal Coaching Session for just $299 for 1 Hour


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The most highly anticipated sales motivational and instructional book in the Industry!

The Sales Assassin,
Master Your Black Belt in Sales

“I am the Ultimate Sales Assassin Master! I will teach you how to Master Your Black Belt in Sales using my Nine Belts to Sales Assassin Mastery. Prepare yourself for a new path to positive thinking, self-discipline and to finally controlling your sales destiny as a SAM!”

The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo


  • Learn the Nine Belts to Become a
    ...Sales Assassin Master!
  • Discover the Trinity of Sales Success –
    ...Passion, Dedication and Courage!
  • Develop a New Mindset Geared towards
    ...Ultimate Sales Success!
  • Redefined Sales Philosophies that have
    ...yet to be taught!
  • Corporations – Learn how to create a
    ...disciplined and highly motivated sales force!


How to Write a Business Plan: Free Checklist

By Anthony Caliendo | March 9, 2018

I’m a big fan of checklists: I have dozens of checklists for sales and small business owners on Checkli. While researching information for entrepreneurs and small business owners to write a business plan to launch or grow your business, I discovered this free checklist on how to write a business plan, and instead of creating…

How to Start a New Business – Free Checklist

By Anthony Caliendo | March 2, 2018

Congratulations: You’ve made the decision to start a new business. Now you need to launch and manage your new business! There are a number of tasks that must be done before you actually open your doors, and other tasks that are ongoing. Here is a checklist of 17 essential must-dos on how to start a…

Sales Call Agenda – Free Checklist

By Anthony Caliendo | February 23, 2018

Preparation and planning are key to a successful sales call. A written agenda for your sales meeting demonstrates your professionalism and organization to your prospect. Whether you are meeting one-on-one or both teams are meeting, once you develop a sales call checklist it can be adapted to use again and again to both increase your…

Digital Asset Protection: A Checklist for Small Business Owners

By Anthony Caliendo | February 16, 2018

Your online property has real value. You may want to sell your business. Who will manage – or even know about – your digital assets and their value if you die? Your digital asset management ensures that you, your lawyers and accountants, key employees, executors and heirs have the information needed to correctly value your…

13 Tax Tips for Small Business Owners – Checklist

By Anthony Caliendo | February 9, 2018

No one likes tax season – not even the tax man! Tax season arrives at the same time every year. You will want your financial records in order, and to reduce your tax liability. You can plan ahead and make it easier on yourself (and your accountant!) by planning and preparing for tax season before…

free download: Mixing the Perfect Sales Cocktail

By Anthony Caliendo | January 23, 2018

Mixing the Perfect Sales Cocktail  Sales can be complicated. Whether you’re a career sales professional or just starting your first sales job, being a good salesperson can be frustrating and complex. Different factors contribute to sales complexity: being able to find the right lucrative opportunity having access to the right resources selling the right product or service…

Client Exit Survey – Free Checklist

By Anthony Caliendo | January 17, 2018

Don’t assume you already know the answers before you ask the questions. Clients depart for many reasons. Whether your client leaves because the project successfully completed, due to a failure to deliver on your part or if you fired a demanding client, there is valuable information to be learned. After your end of sales contract meeting,…

Sales Agenda: End of Contract Meeting

By Anthony Caliendo | January 9, 2018

A meeting agenda makes you look like a professional. An end of sales contract meeting is a professional way to end a business relationship – and just might be your secret weapon to renew the contract! The purpose of an end of sales contract meeting is to close-out and review the success and failures of…

11 New Books for Entrepreneurs, Salespeople and Small Business Owners

By Anthony Caliendo | December 28, 2017

Business can be slow the week between Christmas and New Years. Now is the perfect time to tackle a book that can help you take your business to the next level in 2018. And don’t forget my 2 best-selling books for sales success! Download My Free Checklist: 11 New Books for Entrepreneurs, Salespeople and Small…

End of Year Checklist for Small Business Owners

By Anthony Caliendo | December 21, 2017

This is crunch time for many small businesses, and business owners are trying to do it all. It’s easy to overlook critical tasks necessary to end the year strong and start the new year in a good position. Here are 27 Year End Tasks to Minimize Your Stress in the New Year I’ve divided my…

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