Anthony Caliendo

“My starting point begins with your sales passion, dedication and courage to conquer all of the great challenges within the sales profession!” – Anthony Caliendo

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International Best Selling Author, Motivational Speaker & Sales Coach. Get Your One On One Personal Coaching Session for just $299 for 1 Hour


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Available in hardcover, softcover, and e-book.

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The most highly anticipated sales motivational and instructional book in the Industry!

The Sales Assassin,
Master Your Black Belt in Sales

“I am the Ultimate Sales Assassin Master! I will teach you how to Master Your Black Belt in Sales using my Nine Belts to Sales Assassin Mastery. Prepare yourself for a new path to positive thinking, self-discipline and to finally controlling your sales destiny as a SAM!”

The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo


  • Learn the Nine Belts to Become a
    ...Sales Assassin Master!
  • Discover the Trinity of Sales Success –
    ...Passion, Dedication and Courage!
  • Develop a New Mindset Geared towards
    ...Ultimate Sales Success!
  • Redefined Sales Philosophies that have
    ...yet to be taught!
  • Corporations – Learn how to create a
    ...disciplined and highly motivated sales force!


The Best NEW Business Books to Read on the Beach This Summer

By Anthony Caliendo | June 8, 2018

Business 101 is Multitasking Downtime from business is important to recharge your energy and creativity. But if you’re one of those people – like me – who NEEDS to be productive, even at the beach, a beach business book is the perfect solution. These new business, sales and entrepreneurship books are portable – several are…

Quick Sales Tips to Sell it Like Serhant

By Anthony Caliendo | May 11, 2018

I’ve been a fan of TV entrepreneur shows for a while, and one of the shows I watch is Million Dollar Listing New York, where I was introduced to realtor and successful salesman Ryan Serhant. Ryan has a new show on Bravo, Sell it Like Serhant, built on the premise that he can teach anyone…

B2B Social Media Marketing Tips

By Anthony Caliendo | April 27, 2018

Digital content and content marketing are driving sales. Social media research and marketing is the new cold calling: target a business you consider a good fit and research them online, instead of in the phone book! But there is a right way to do social media marketing in 2018 – and a wrong way! Too…

Relationship Selling: How to Build Relationships That Lead to Sales | Free Checklist

By Anthony Caliendo | April 19, 2018

People do business with other people. Sales is about relationships. But how do you build relationships that lead to sales? Relationship selling is a sales strategy that focuses on the relationship between the seller and the buyer, instead of the product and its price. Relationship selling has become very popular – but it’s really the…

Stress Management Tips for Sales Success – Free Download

By Anthony Caliendo | April 11, 2018

Low productivity, mistakes, missed deadlines, burnout and zero work/life balance are some of the consequences of a stressed out salesperson, small business owner or entrepreneur – and just about anyone else. Here are 10 simple stress management tips you can start today – even starting one can reduce your stress and increase your productivity. Download my…

Salesperson Hiring Checklist – Free Download

By Anthony Caliendo | March 29, 2018

Whether you’re hiring your 1st salesperson, or your 21st, its critical to the success of your business that you hire the right person to represent and help grow your business. My sales rep hiring checklist has key criteria to consider before you start interviewing sales rep candidates. Business managers, particularly entrepreneurs and small business owners,…

How to Choose a Business Partner – Free Checklist

By Anthony Caliendo | March 20, 2018

Choosing the right business partner is critical to your business. A strategic partnership should be mutually beneficial: a win-win for you and your partner. You and your partner(s) should have different skills and expertise, and bring different benefits to the business and your customers. Here are 10 steps to consider when choosing a business partner:…

How to Write a Business Plan: Free Checklist

By Anthony Caliendo | March 9, 2018

I’m a big fan of checklists: I have dozens of checklists for sales and small business owners on Checkli. While researching information for entrepreneurs and small business owners to write a business plan to launch or grow your business, I discovered this free checklist on how to write a business plan, and instead of creating…

How to Start a New Business – Free Checklist

By Anthony Caliendo | March 2, 2018

Congratulations: You’ve made the decision to start a new business. Now you need to launch and manage your new business! There are a number of tasks that must be done before you actually open your doors, and other tasks that are ongoing. Here is a checklist of 17 essential must-dos on how to start a…

Sales Call Agenda – Free Checklist

By Anthony Caliendo | February 23, 2018

Preparation and planning are key to a successful sales call. A written agenda for your sales meeting demonstrates your professionalism and organization to your prospect. Whether you are meeting one-on-one or both teams are meeting, once you develop a sales call checklist it can be adapted to use again and again to both increase your…

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