Anthony Caliendo

“My starting point begins with your sales passion, dedication and courage to conquer all of the great challenges within the sales profession!” – Anthony Caliendo

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International Best Selling Author, Motivational Speaker & Sales Coach. Get Your One On One Personal Coaching Session for just $299 for 1 Hour


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The most highly anticipated sales motivational and instructional book in the Industry!

The Sales Assassin,
Master Your Black Belt in Sales

“I am the Ultimate Sales Assassin Master! I will teach you how to Master Your Black Belt in Sales using my Nine Belts to Sales Assassin Mastery. Prepare yourself for a new path to positive thinking, self-discipline and to finally controlling your sales destiny as a SAM!”

The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo


  • Learn the Nine Belts to Become a
    ...Sales Assassin Master!
  • Discover the Trinity of Sales Success –
    ...Passion, Dedication and Courage!
  • Develop a New Mindset Geared towards
    ...Ultimate Sales Success!
  • Redefined Sales Philosophies that have
    ...yet to be taught!
  • Corporations – Learn how to create a
    ...disciplined and highly motivated sales force!


How to Make Your Website Accessible for Everyone: What Small Business Owners Need to Know

By Anthony Caliendo | October 10, 2019

Your business has a website so you can easily be found online and attract visitors who want to learn more about your business, service or products. Website accessible means that a website is designed so that people who have disabilities can use it without any barriers. Accessibility is good for SEO: Search Engine Optimization. And…

Women in Business: October is National Women’s Small Business Month

By Anthony Caliendo | September 26, 2019

October is National Women’s Small Business Month, a time to celebrate, recognize and support female entrepreneurs. The U.S. Small Business Administration (SBA) counts companies with as much as $35.5 million in sales and 1,500 employees as “small businesses”, depending on the industry. Outside government, companies with less than $7 million in sales and fewer than five…

5 Ways A Virtual Assistant Can Help You Sell More

By Anthony Caliendo | September 19, 2019

Small business owners, entrepreneurs and salespeople all share a common problem: too much to do, and too little time and people to get the job done. Whether you’re a business owner or a sales professional or are launching a startup, selling is a skill you need to be successful and profitable. Many businesses outsource some…

9 Places to Use Your Logo (That You’re Probably Not Using Now!)

By Anthony Caliendo | September 12, 2019

Differentiation yourself from the competition is important for small business owners, entrepreneurs and salespeople, and you likely spent a lot of money on a new logo design that conveys your message, is memorable and represents your brand. A logo is part of your public image and should be easily recognizable and inspire trust. Sure, your…

How To Promote Your Booth Before a Trade Show

By Anthony Caliendo | September 5, 2019

Whether you’re B2B or B2C, trade shows are an important way to reach new audiences and build awareness about your product or services. Before you start your pre-trade show marketing, make sure you know your trade show marketing goals – or how will you know if your trade show participation is successful? Your show goals…

Close Deals With This Sales Formula – The Sales Cocktail

By Anthony Caliendo | August 29, 2019

Let me mix you a perfect Sales Cocktail and help you succeed in sales and grow your business! WATCH: Close Deals With This Sales Formula – The Sales Cocktail Download The Sales Assassin Anthony Caliendo’s Free Audio Report, Mixing The Perfect Sales Cocktail. Hey, it’s Anthony Caliendo, award-winning international best-selling author of Cracking the Code…

Sales Podcast Tips and Resources

By Anthony Caliendo | August 22, 2019

If you have a sales podcast – or are thinking of starting one or advertising on one – there’s good news! Podcast listening growth continues, according to a new study by Adobe Analytics. If you have a podcast, one of the most critical issues for listeners is sound quality. Here are a few sales podcast…

What Is A Business Broker?

By Anthony Caliendo | August 15, 2019

The easiest way to become an entrepreneur and business owner is to buy an already existing business. Buying a business can be complicated and difficult. If you’re interested in buying a business, a business broker assists buyers and sellers of privately held businesses manage the buying and selling process. A business broker is like a…

What Is A Buyer Confidential Information Memorandum?

By Anthony Caliendo | August 9, 2019

A buyer confidentiality agreement is a legally binding agreement to protect sensitive information that can be disclosed during the due diligence process of buying or selling a business. A buyer confidential information memorandum (CIM) is a marketing document designed to attract buyers and to provide a prospective buyer with general information about the business for…

Crisis Planning for Small Business

By Anthony Caliendo, The Sales Assassin | August 1, 2019

Will you be prepared when a crisis hits your business? A crisis is any unexpected event that can put your business at risk. A crisis can devastate a small business. A crisis can result from either a positive or a negative event – a website security hack can have a devastating impact, but so can…

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