Anthony Caliendo

“My starting point begins with your sales passion, dedication and courage to conquer all of the great challenges within the sales profession!” – Anthony Caliendo

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International Best Selling Author, Motivational Speaker & Sales Coach. Get Your One On One Personal Coaching Session for just $299 for 1 Hour


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The most highly anticipated sales motivational and instructional book in the Industry!

The Sales Assassin,
Master Your Black Belt in Sales

“I am the Ultimate Sales Assassin Master! I will teach you how to Master Your Black Belt in Sales using my Nine Belts to Sales Assassin Mastery. Prepare yourself for a new path to positive thinking, self-discipline and to finally controlling your sales destiny as a SAM!”

The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo


  • Learn the Nine Belts to Become a
    ...Sales Assassin Master!
  • Discover the Trinity of Sales Success –
    ...Passion, Dedication and Courage!
  • Develop a New Mindset Geared towards
    ...Ultimate Sales Success!
  • Redefined Sales Philosophies that have
    ...yet to be taught!
  • Corporations – Learn how to create a
    ...disciplined and highly motivated sales force!


9 Places to Use Your Logo (That You’re Probably Not Using Now!)

By Anthony Caliendo | September 12, 2019

Differentiation yourself from the competition is important for small business owners, entrepreneurs and salespeople, and you likely spent a lot of money on a new logo design that conveys your message, is memorable and represents your brand. A logo is part of your public image and should be easily recognizable and inspire trust. Sure, your…

How To Promote Your Booth Before a Trade Show

By Anthony Caliendo | September 5, 2019

Whether you’re B2B or B2C, trade shows are an important way to reach new audiences and build awareness about your product or services. Before you start your pre-trade show marketing, make sure you know your trade show marketing goals – or how will you know if your trade show participation is successful? Your show goals…

Close Deals With This Sales Formula – The Sales Cocktail

By Anthony Caliendo | August 29, 2019

Let me mix you a perfect Sales Cocktail and help you succeed in sales and grow your business! WATCH: Close Deals With This Sales Formula – The Sales Cocktail Download The Sales Assassin Anthony Caliendo’s Free Audio Report, Mixing The Perfect Sales Cocktail. Hey, it’s Anthony Caliendo, award-winning international best-selling author of Cracking the Code…

Sales Podcast Tips and Resources

By Anthony Caliendo | August 22, 2019

If you have a sales podcast – or are thinking of starting one or advertising on one – there’s good news! Podcast listening growth continues, according to a new study by Adobe Analytics. If you have a podcast, one of the most critical issues for listeners is sound quality. Here are a few sales podcast…

What Is A Business Broker?

By Anthony Caliendo | August 15, 2019

The easiest way to become an entrepreneur and business owner is to buy an already existing business. Buying a business can be complicated and difficult. If you’re interested in buying a business, a business broker assists buyers and sellers of privately held businesses manage the buying and selling process. A business broker is like a…

What Is A Buyer Confidential Information Memorandum?

By Anthony Caliendo | August 9, 2019

A buyer confidentiality agreement is a legally binding agreement to protect sensitive information that can be disclosed during the due diligence process of buying or selling a business. A buyer confidential information memorandum (CIM) is a marketing document designed to attract buyers and to provide a prospective buyer with general information about the business for…

Crisis Planning for Small Business

By Anthony Caliendo, The Sales Assassin | August 1, 2019

Will you be prepared when a crisis hits your business? A crisis is any unexpected event that can put your business at risk. A crisis can devastate a small business. A crisis can result from either a positive or a negative event – a website security hack can have a devastating impact, but so can…

How To Build a Lead Magnet That Actually Gets Leads

By Anthony Caliendo | July 25, 2019

A lead magnet is a free incentive that you give away as an incentive for a potential customer to join your mailing list. A lead magnet must be valuable: if a lead magnet isn’t high quality and if it isn’t what your target audience wants, you may get names on your email list, but you…

How to Build Your Sales Funnel During the Summer Slump

By Anthony Caliendo | July 16, 2019

The summer sales slump is an easy explanation for a decrease in sales during the slow, lazy dog-days of summer. But that doesn’t mean that all sales activity should stop during the summer months! To stay energized and #FitToSell salespeople need vacations and downtime to get ready for the busy 4th quarter. Slow summer days…

How to Get Employees #FitToSell This Summer

By Anthony Caliendo | July 11, 2019

Are your employees #FitToSell this summer? The summer sales slump is not a workplace myth – but that doesn’t mean it can’t be fixed. Employees want the same things business owners want – to enjoy the summer weather, especially if they have families. Vacations, flexible work schedules and a relaxed workplace can help make both…

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