Anthony Caliendo

“My starting point begins with your sales passion, dedication and courage to conquer all of the great challenges within the sales profession!” – Anthony Caliendo

Read More Shop Now!


International Best Selling Author, Motivational Speaker & Sales Coach.

Read More Shop Now!

BuyThe Book

Available in hardcover, softcover, and e-book.

Read More Shop Now!


Available Now on:

The most highly anticipated sales motivational and instructional book in the Industry!

The Sales Assassin,
Master Your Black Belt in Sales

“I am the Ultimate Sales Assassin Master! I will teach you how to Master Your Black Belt in Sales using my Nine Belts to Sales Assassin Mastery. Prepare yourself for a new path to positive thinking, self-discipline and to finally controlling your sales destiny as a SAM!”

The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo


  • Learn the Nine Belts to Become a
    ...Sales Assassin Master!
  • Discover the Trinity of Sales Success –
    ...Passion, Dedication and Courage!
  • Develop a New Mindset Geared towards
    ...Ultimate Sales Success!
  • Redefined Sales Philosophies that have
    ...yet to be taught!
  • Corporations – Learn how to create a
    ...disciplined and highly motivated sales force!


Client Exit Survey – Free Checklist

By Anthony Caliendo | January 17, 2018

Don’t assume you already know the answers before you ask the questions. Clients depart for many reasons. Whether your client leaves because the project successfully completed, due to a failure to deliver on your part or if you fired a demanding client, there is valuable information to be learned. After your end of sales contract meeting,…

Sales Agenda: End of Contract Meeting

By Anthony Caliendo | January 9, 2018

A meeting agenda makes you look like a professional. An end of sales contract meeting is a professional way to end a business relationship – and just might be your secret weapon to renew the contract! The purpose of an end of sales contract meeting is to close-out and review the success and failures of…

11 New Books for Entrepreneurs, Salespeople and Small Business Owners

By Anthony Caliendo | December 28, 2017

Business can be slow the week between Christmas and New Years. Now is the perfect time to tackle a book that can help you take your business to the next level in 2018. And don’t forget my 2 best-selling books for sales success! Download My Free Checklist: 11 New Books for Entrepreneurs, Salespeople and Small…

End of Year Checklist for Small Business Owners

By Anthony Caliendo | December 21, 2017

This is crunch time for many small businesses, and business owners are trying to do it all. It’s easy to overlook critical tasks necessary to end the year strong and start the new year in a good position. Here are 27 Year End Tasks to Minimize Your Stress in the New Year I’ve divided my…

How to Keep Your Sales Team Productive During the Holiday Sales Slump

By Anthony Caliendo | December 15, 2017

B2B sales typically slow down at the end of the year holidays – but salespeople’s productivity doesn’t have to slip during the holidays. Salespeople can use the end of year holiday sales slump to cement relationships, sharpen their skills, prospect and strategize for the coming year. For a sales manager, the goal is to keep…

Business Idea Evaluation Checklist for Entrepreneurs

By Anthony Caliendo | November 23, 2017

You’ve undoubtedly read about some new product or service that’s taking the world by storm and thought, I could have done that! Do you have an idea for a product or service – but you’re not sure if it’s a good idea for a business? Have you been thinking about this idea for days – weeks…

Anthony Caliendo Receives EXPY Award

By Anthony Caliendo | November 21, 2017

Sales expert and award-winning international best selling author Anthony Caliendo wins the 2016 EXPY Awards for his book The Sales Assassin: Master Your Black Belt In Sales. The EXPY Awards honor excellence in writing, speaking and media and communications and is awarded by The National Association of Experts, Writers & Speakers. Anthony was present the Golden Quill…

How to Promote Your #SmallBiz on Small Business Saturday

By Anthony Caliendo | November 18, 2017

#SmallBusinessSaturday is Nov 25, 2017. Small Business Saturday celebrates and promotes everything small businesses contribute to their community and encourages the public to #ShopSmall. In 2016, 112 million people went out to shop small on Small Business Saturday, a 13% increase from 2015. Spending on reached $15.4 billion, a small decrease from the estimated $16.2…

Hard Truths for Entrepreneurs from The Shark Tank

By Anthony Caliendo | November 15, 2017

Now in its 9th season, each week nearly 10 million people watch Shark Tank and learn about equity capital, franchising, licensing, utility patents, marketing and customer acquisition; and another 40,000 audition each year to pitch their business idea to the Sharks. With 4 Emmys, the show has a slew of hard-core fans who tune in…

Considering Buying or Selling a Small Business? 15 Stats You Need to Know

By Anthony Caliendo | November 1, 2017

The surge of the US stock market, tax reform, relaxed government regulations and a general feeling of optimism are contributing to the strength of the small business economy. According to Bank of America’s Fall 2016 Small Business Owner Report released in January, only 37% of small business owners expected their local economy to improve over the…

Show Buttons
Hide Buttons