Anthony Caliendo

“My starting point begins with your sales passion, dedication and courage to conquer all of the great challenges within the sales profession!” – Anthony Caliendo

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International Best Selling Author, Motivational Speaker & Sales Coach. Get Your One On One Personal Coaching Session for just $299 for 1 Hour


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Available in hardcover, softcover, and e-book.

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The most highly anticipated sales motivational and instructional book in the Industry!

The Sales Assassin,
Master Your Black Belt in Sales

“I am the Ultimate Sales Assassin Master! I will teach you how to Master Your Black Belt in Sales using my Nine Belts to Sales Assassin Mastery. Prepare yourself for a new path to positive thinking, self-discipline and to finally controlling your sales destiny as a SAM!”

The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo


  • Learn the Nine Belts to Become a
    ...Sales Assassin Master!
  • Discover the Trinity of Sales Success –
    ...Passion, Dedication and Courage!
  • Develop a New Mindset Geared towards
    ...Ultimate Sales Success!
  • Redefined Sales Philosophies that have
    ...yet to be taught!
  • Corporations – Learn how to create a
    ...disciplined and highly motivated sales force!


Pitch Tips for Salespeople, Entrepreneurs and Small Business Owners

By Anthony Caliendo | December 7, 2018

Pitch skills aren’t just for public speakers and speeches: you need to be ready to pitch your ideas, products, services or business opportunity at a dinner party, in an elevator or during a meeting. Pitching yourself and your product is a MUST-HAVE skill for salespeople, entrepreneurs and small business owners. With practice – and some…

B2B Influencer Marketing for Salespeople

By Anthony Caliendo | November 30, 2018

People do business with people. The key to a successful B2B influencer marketing campaign is understanding the people who make business decisions in your industry, and who would influence their purchase decision. B2B influencer marketing is very different from B2C. Businesses shop differently than consumers do. As sales and marketing professionals, B2B buyers are not as…

B2B December Sales Strategy: Myths & Facts

By Anthony Caliendo | November 23, 2018

There are many B2B holiday sales myths that can discourage even the most confident sales professional from any hope of reaching their December sales goals. We’ve trained businesses not to expect big holiday sales – the holidays are known for retail B2C sales – Black Friday, Small Business Saturday, Cyber Monday, Free Shipping Day. Just…

Holiday Survival Tips for Small Business Owners

By Anthony Caliendo | November 15, 2018

For entrepreneurs and small business owners, the holidays are the busiest – and most stressful – time of the year. If the holiday season does not impact your business directly, as a business owner the holidays will affect you personally. And that affects your business. Family schedules change, there are seasonal events and special occasions you need…

Small Business Saturday Marketing for Online Entrepreneurs

By Anthony Caliendo | November 9, 2018

Small Business Saturday is an initiative started 9 years ago by American Express to encourage people to support local small businesses during the holiday season and #ShopSmall. Small Business Saturday is designated as the Saturday after Thanksgiving, between Black Friday and Cyber Monday, and this year falls on Saturday, November 24, 2018. Holiday marketing events…

Why Your Business Should Support Small Business Saturday

By Anthony Caliendo | November 3, 2018

Saturday, November 24, 2018, is Small Business Saturday® – a day to celebrate and support small businesses and all they do for their communities. Small Business Saturday gives local small businesses new opportunities to encourage new customers to #ShopSmall in their local community. Small Business Saturday occurs each year during Cyber Week – the Saturday…

Is Buying a Franchise Right For You?

By Anthony Caliendo | October 27, 2018

Owning your own business is the American dream. But becoming an entrepreneur and starting your own business typically takes time, determination and money. There are no shortcuts – but there are smart decisions you can make to fast-track business ownership. One of the fastest ways to own your own business is to buy an already…

Consistent Routine is the Key to Productivity

By Anthony Caliendo | October 19, 2018

Do you wonder how successful people get things done? I prefer a regular routine to start my day: when I’m consistent in my habits I’m more productive and feel more in control. I’m a believer in starting the day early – whether I feel like it or not. I recently shared with you my 3 morning habits…

Q4 Checklist for Small Business

By Anthony Caliendo | October 12, 2018

Too often small businesses are stressed out about how to successfully close out the year. My 4th quarter checklist for your small business will help you finish the year strong, and start the new year ahead of the game. 7 Q4 Things Your Small Business Should Be Doing Now Free Download: Save a copy of…

October is National Women’s Small Business Month

By Anthony Caliendo | October 5, 2018

October is National Women’s Small Business Month, time to celebrate, recognize and support female entrepreneurs. According to the American Express State of Women-Owned Businesses report, “the growth of women-owned businesses continues at a rapid pace. Four out of 10 business in the U.S. are now owned by women, and the total number of women-owned businesses (12.3…

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