Anthony Caliendo

“My starting point begins with your sales passion, dedication and courage to conquer all of the great challenges within the sales profession!” – Anthony Caliendo

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International Best Selling Author, Motivational Speaker & Sales Coach.

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Available in hardcover, softcover, and e-book.

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The most highly anticipated sales motivational and instructional book in the Industry!

The Sales Assassin,
Master Your Black Belt in Sales

“I am the Ultimate Sales Assassin Master! I will teach you how to Master Your Black Belt in Sales using my Nine Belts to Sales Assassin Mastery. Prepare yourself for a new path to positive thinking, self-discipline and to finally controlling your sales destiny as a SAM!”

The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo


  • Learn the Nine Belts to Become a
    ...Sales Assassin Master!
  • Discover the Trinity of Sales Success –
    ...Passion, Dedication and Courage!
  • Develop a New Mindset Geared towards
    ...Ultimate Sales Success!
  • Redefined Sales Philosophies that have
    ...yet to be taught!
  • Corporations – Learn how to create a
    ...disciplined and highly motivated sales force!


27 Tough Questions to Ask Before You Buy a Franchise

By Anthony Caliendo | October 18, 2017

Did you see The Founder, with Michael Keaton as businessman Ray Kroc? This is the true, behind-the-scenes story of how Kroc purchased a burger restaurant franchise from the McDonald brothers and built the McDonald’s fast-food chain – what both sides did right, and what they did wrong! 7 Lessons for entrepreneurs from The Founder: 1. Think…

Is your sales team getting the support you need from marketing?

By Anthony Caliendo | October 11, 2017

21 B2B Content Marketing Stats for Sales Success in 2018 Are your sales and marketing in sync? Over 2000 B2B marketers in North America were surveyed in June 2017 for the 2018 B2B Content Marketing Benchmarks, Budgets, and Trends – North America report by Marketing Profs and Content Marketing Institute (CMI) and sponsored by Brightcove….

3 Keys to Improve Your Close Rate

By Anthony Caliendo | October 4, 2017

Your prospect relies on your expertise to explain the value of your solution. Learning and practicing closing skills are key to turning a pitch into a sale. For some, closing the sale comes naturally. But for others, closing skills need to be learned, practiced and perfected. Closing skills can be learned if you are willing…

47 LinkedIn Tips for Salespeople

By Anthony Caliendo | September 26, 2017

LinkedIn is no doubt the #1 platform for building business relationships – B2B or B2C, with over 460 million profiles LI is a goldmine for salespeople, entrepreneurs and business owners. That’s why you and I are both on LinkedIn right now! There is also no doubt social selling works. Forrester’s 2017 survey Social Selling: A New…

How to Craft a Killer Elevator Speech

By Anthony Caliendo | September 19, 2017

Entrepreneurs, salespeople and business owners need a ready-to-go a short, clear verbal pitch to explain their business, product or service to a potential investor, client or customer. Job seekers need an elevator speech ready in case they meet a potential employer. Make your pitch interesting and clear: your goal is to quickly catch their attention…

Best Practices for Sales Coaches from Experts

By Anthony Caliendo | September 13, 2017

The Pareto Principle, or the 80-20 rule, applied to sales suggests that 80% of revenue is generated by 20% of the sales team. Fact: Salespeople who receive three hours of sales coaching a month exceed quota, boost revenue by 25%, and increase the average close rate by 70%. ~ CEB Fact: When coaching skills exceed expectations, 94.8% of reps meet…

Networking Hacks for Millennials (That Work for NON-Millennials Too)

By Anthony Caliendo | September 5, 2017

Whether online or IRL (In Real Life) networking skills are critical to sales success. But that doesn’t mean that successful, established (30+) sales people are good at networking. And for millennials, networking IRL takes on a whole new meaning. Here are 21 networking tips for sales success, whatever your generation. Download My Free Checklist: 21…

Is It Time to Sell Your Small Business?

By Anthony Caliendo | August 28, 2017

15 Things to Consider BEFORE You Decide to Sell Your Small Business Selling your business is a big decision. Your business is worth what someone is willing to pay for it. Your preparation before selling your small business can increase the value to your buyer – and the profit for you. The key? Get ready…

55 Motivational Quotes to Jumpstart Your Sales Team

By Anthony Caliendo | August 18, 2017

Every Sales Assassin needs a little motivation to power through the tough spots. Here are 55 motivational sales quotes to inspire your team to sales success. Sales people have a hard job: they get far more rejections than yeses. Learning from rejection – and even being motivated by rejection – isn’t easy. Sometimes you need…

Interview Tips to Land Your 1st Sales Job

By Anthony Caliendo | August 8, 2017

Searching for a career in sales? The most important sale you will ever make is getting a great sales job that launches the sales career of your dreams. I’m not a sales recruiter: I’m a sales expert! I have a successful career in sales, and I’ve hired and trained thousands of sales professionals to become SALES ASSASSINS!…

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