Anthony Caliendo

“My starting point begins with your sales passion, dedication and courage to conquer all of the great challenges within the sales profession!” – Anthony Caliendo

Read More Shop Now!


International Best Selling Author, Motivational Speaker & Sales Coach. Get Your One On One Personal Coaching Session for just $299 for 1 Hour


BuyThe Book

Available in hardcover, softcover, and e-book.

Read More Shop Now!


Available Now on:

The most highly anticipated sales motivational and instructional book in the Industry!

The Sales Assassin,
Master Your Black Belt in Sales

“I am the Ultimate Sales Assassin Master! I will teach you how to Master Your Black Belt in Sales using my Nine Belts to Sales Assassin Mastery. Prepare yourself for a new path to positive thinking, self-discipline and to finally controlling your sales destiny as a SAM!”

The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo


  • Learn the Nine Belts to Become a
    ...Sales Assassin Master!
  • Discover the Trinity of Sales Success –
    ...Passion, Dedication and Courage!
  • Develop a New Mindset Geared towards
    ...Ultimate Sales Success!
  • Redefined Sales Philosophies that have
    ...yet to be taught!
  • Corporations – Learn how to create a
    ...disciplined and highly motivated sales force!


End of Year Tax Checklist for Small Business Owners 2019

By Anthony Caliendo | November 14, 2019

Now through the end of the year is crunch time for many entrepreneurs and small business owners who are trying to do it all. It’s easy to overlook or not understand critical tax deductions that can help you to end the year strong and start the new year in a good position. The Tax Cuts…

Help People #ShopSmall on #SmallBizSat

By Anthony Caliendo | November 7, 2019

Saturday, November 30 is Small Business Saturday 2019 – the 10th annual year we celebrate small business owners! Small Business Saturday is devoted to supporting small businesses and entrepreneurs by encouraging people to #ShopSmall. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving. Sandwiched between Black Friday…

Oct 30 is National Checklist Day: Check Out My Checklists for Sales Professionals, Entrepreneurs and Small Business Owners

By Anthony Caliendo | October 30, 2019

People love lists, and people love to check things off of their lists. Checklists are easy to read and understand. For the last few years, I’ve been creating free, downloadable checklists for sales professionals, entrepreneurs and small business owners. Today is National Checklist Day, honoring the importance of this simple tool in our daily personal…

5 #EmailFails That Can Tank Your Sales Pitch

By Anthony Caliendo | October 25, 2019

We all have a love-hate with email: we need it to function and conduct business, but we’ve all experienced problems with emails gone wrong. Jimmy Fallon had a popular segment called #EmailFails where viewers shared their worst – and funniest – office email autocorrect disasters. Autocorrect embarrassments are avoidable by proofing your emails before you…

The Growth Factor: Why You Should Hire A Sales Growth Coach

By Anthony Caliendo | October 18, 2019

Many small business owners, entrepreneurs and sales professionals read blogs, listen to podcasts and follow expert sources online for tips and strategies on how to grow their business. If you invest 15 minutes or an hour of your time and get a new idea, it’s worth your time, right? But what if you want to…

How to Make Your Website Accessible for Everyone: What Small Business Owners Need to Know

By Anthony Caliendo | October 10, 2019

Your business has a website so you can easily be found online and attract visitors who want to learn more about your business, service or products. Website accessible means that a website is designed so that people who have disabilities can use it without any barriers. Accessibility is good for SEO: Search Engine Optimization. And…

Women in Business: October is National Women’s Small Business Month

By Anthony Caliendo | September 26, 2019

October is National Women’s Small Business Month, a time to celebrate, recognize and support female entrepreneurs. The U.S. Small Business Administration (SBA) counts companies with as much as $35.5 million in sales and 1,500 employees as “small businesses”, depending on the industry. Outside government, companies with less than $7 million in sales and fewer than five…

5 Ways A Virtual Assistant Can Help You Sell More

By Anthony Caliendo | September 19, 2019

Small business owners, entrepreneurs and salespeople all share a common problem: too much to do, and too little time and people to get the job done. Whether you’re a business owner or a sales professional or are launching a startup, selling is a skill you need to be successful and profitable. Many businesses outsource some…

9 Places to Use Your Logo (That You’re Probably Not Using Now!)

By Anthony Caliendo | September 12, 2019

Differentiation yourself from the competition is important for small business owners, entrepreneurs and salespeople, and you likely spent a lot of money on a new logo design that conveys your message, is memorable and represents your brand. A logo is part of your public image and should be easily recognizable and inspire trust. Sure, your…

How To Promote Your Booth Before a Trade Show

By Anthony Caliendo | September 5, 2019

Whether you’re B2B or B2C, trade shows are an important way to reach new audiences and build awareness about your product or services. Before you start your pre-trade show marketing, make sure you know your trade show marketing goals – or how will you know if your trade show participation is successful? Your show goals…