Anthony Caliendo

“My starting point begins with your sales passion, dedication and courage to conquer all of the great challenges within the sales profession!” – Anthony Caliendo

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International Best Selling Author, Motivational Speaker & Sales Coach. Get Your One On One Personal Coaching Session for just $299 for 1 Hour


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Available in hardcover, softcover, and e-book.

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The most highly anticipated sales motivational and instructional book in the Industry!

The Sales Assassin,
Master Your Black Belt in Sales

“I am the Ultimate Sales Assassin Master! I will teach you how to Master Your Black Belt in Sales using my Nine Belts to Sales Assassin Mastery. Prepare yourself for a new path to positive thinking, self-discipline and to finally controlling your sales destiny as a SAM!”

The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo


  • Learn the Nine Belts to Become a
    ...Sales Assassin Master!
  • Discover the Trinity of Sales Success –
    ...Passion, Dedication and Courage!
  • Develop a New Mindset Geared towards
    ...Ultimate Sales Success!
  • Redefined Sales Philosophies that have
    ...yet to be taught!
  • Corporations – Learn how to create a
    ...disciplined and highly motivated sales force!


How to Find a Buyer for Your Small Business

By Anthony Caliendo | September 14, 2018

It only takes one buyer to successfully sell your business – but you have to find the right buyer in a field of lookie-loos. Avoid mistakes and maximize your time and profit by prequalifying your prospective business buyers to make sure you find the right person to buy your small business. Is now the right…

Questions Sellers Should Ask Prospective Business Buyers

By Anthony Caliendo | September 7, 2018

Does your prospective business buyer seem too good to be true? If you’re selling your business you want to get the best deal possible. You don’t want to waste your time talking to someone who’s not really interested in buying a business or accidentally provide important information to a competitor who wants to learn more…

The 3 Rs: References, Recommendations and Reviews

By Anthony Caliendo | August 31, 2018

How to Ask for A Reference, Recommendation or Review Do you need a reference to help your job search? Do you need a recommendation to boost your credibility and brand? Do you need online reviews for social proof and search rank? Sales professionals, small business owners and entrepreneurs often need references, recommendations and reviews to…

How to Get Referrals That Increase Sales

By Anthony Caliendo | August 24, 2018

Sales referrals are vital for B2B sales. Yet only 30% of B2B companies have a formal referral plan! Referrals are one of the most powerful channels for generating leads and closing sales. Marketers spend a lot of time discussing organic growth of social media: organic growth through referrals is key to successful salespeople. So why…

Summer Sales Podcast Playlist

By Anthony Caliendo | August 17, 2018

Summertime and the listening is easy. Whether you’re on the beach, on a plane or just escaping the heat, vacations are a good time to catch up on the top podcast episodes for business, sales and entrepreneurs in 2018… so far… I’ve checked out the best podcasts for sales, entrepreneurs and business to give you the…

Learn Sales from the Master: Anthony Caliendo, The Sales Assassin

By Anthony Caliendo | August 1, 2018

Learn Sales from the Master Himself Spend 1 hour on the phone with Anthony Caliendo and he will coach you to success to get over your mental hurdles. Ask questions and get valuable answers. Need to work on a pitch? Need advice on starting a successful business? Anthony has made millions with his multitude of business…

Bootstrapping: How to Start a Business Without Any Money

By Anthony Caliendo | July 27, 2018

Bootstrapping: Pull yourself up by your bootstraps; starting a business without any money.  It’s the American dream: Own your own business Set your own hours And make lots of money But how can you start a business if you don’t have any money? Or if you only have a little bit of money? I started…

Summer Sales Tips for Small Business

By Anthony Caliendo | July 18, 2018

The dog days of summer are approaching… which for many small business owners means there is a downturn in sales – and sales income. You can’t change the calendar: Summer is when kids are out of school and many families take a summer vacation. If your customers are out of town or are busy managing the…

Dehydration and Productivity: Are You #FitToSell?

By Anthony Caliendo | July 9, 2018

Are you trying to beat the summer sales slump? Studies show the relationship between dehydration and productivity.  Workplace productivity is an issue year-round, but even more so in the summer months when you and your team want to be outdoors enjoying the good weather and summertime activities. Even in south Florida where it’s “summer” year-round productivity goes…

25 Must-Have Alexa Skills for Salespeople

By Anthony Caliendo | June 28, 2018

Amazon’s Alexa is changing the way people manage their day. Alexa Skills are voice-activated commands for your virtual assistant. Skill categories include productivity, business, finance, news… and a whole lot more! In addition to already available Skills, you can custom design Alexa Routines, which are multi-step tasks, to help you manage your day-to-day business and personal needs. More…

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