Anthony Caliendo

“My starting point begins with your sales passion, dedication and courage to conquer all of the great challenges within the sales profession!” – Anthony Caliendo

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International Best Selling Author, Motivational Speaker & Sales Coach.

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Available in hardcover, softcover, and e-book.

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The most highly anticipated sales motivational and instructional book in the Industry!

The Sales Assassin,
Master Your Black Belt in Sales

“I am the Ultimate Sales Assassin Master! I will teach you how to Master Your Black Belt in Sales using my Nine Belts to Sales Assassin Mastery. Prepare yourself for a new path to positive thinking, self-discipline and to finally controlling your sales destiny as a SAM!”

The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo


  • Learn the Nine Belts to Become a
    ...Sales Assassin Master!
  • Discover the Trinity of Sales Success –
    ...Passion, Dedication and Courage!
  • Develop a New Mindset Geared towards
    ...Ultimate Sales Success!
  • Redefined Sales Philosophies that have
    ...yet to be taught!
  • Corporations – Learn how to create a
    ...disciplined and highly motivated sales force!


How to Keep Your Sales Team Productive During the Holiday Sales Slump

By Anthony Caliendo | December 15, 2017

B2B sales typically slow down at the end of the year holidays – but salespeople’s productivity doesn’t have to slip during the holidays. Salespeople can use the end of year holiday sales slump to cement relationships, sharpen their skills, prospect and strategize for the coming year. For a sales manager, the goal is to keep…

Business Idea Evaluation Checklist for Entrepreneurs

By Anthony Caliendo | November 23, 2017

You’ve undoubtedly read about some new product or service that’s taking the world by storm and thought, I could have done that! Do you have an idea for a product or service – but you’re not sure if it’s a good idea for a business? Have you been thinking about this idea for days – weeks…

Anthony Caliendo Receives EXPY Award

By Anthony Caliendo | November 21, 2017

Sales expert and award-winning international best selling author Anthony Caliendo wins the 2016 EXPY Awards for his book The Sales Assassin: Master Your Black Belt In Sales. The EXPY Awards honor excellence in writing, speaking and media and communications and is awarded by The National Association of Experts, Writers & Speakers. Anthony was present the Golden Quill…

How to Promote Your #SmallBiz on Small Business Saturday

By Anthony Caliendo | November 18, 2017

#SmallBusinessSaturday is Nov 25, 2017. Small Business Saturday celebrates and promotes everything small businesses contribute to their community and encourages the public to #ShopSmall. In 2016, 112 million people went out to shop small on Small Business Saturday, a 13% increase from 2015. Spending on reached $15.4 billion, a small decrease from the estimated $16.2…

Hard Truths for Entrepreneurs from The Shark Tank

By Anthony Caliendo | November 15, 2017

Now in its 9th season, each week nearly 10 million people watch Shark Tank and learn about equity capital, franchising, licensing, utility patents, marketing and customer acquisition; and another 40,000 audition each year to pitch their business idea to the Sharks. With 4 Emmys, the show has a slew of hard-core fans who tune in…

Considering Buying or Selling a Small Business? 15 Stats You Need to Know

By Anthony Caliendo | November 1, 2017

The surge of the US stock market, tax reform, relaxed government regulations and a general feeling of optimism are contributing to the strength of the small business economy. According to Bank of America’s Fall 2016 Small Business Owner Report released in January, only 37% of small business owners expected their local economy to improve over the…

21 YouTube Channels for Entrepreneurs and Small Business Owners

By Anthony Caliendo | October 26, 2017

Busy entrepreneurs and small business owners are always looking for ways to get information, ideas and resources – quickly, and when its convenient for them. Do you have the time to read all the articles in your inbox and travel to conferences to mingle with thought leaders, or the money to hire an expert consultant? Knowing…

27 Tough Questions to Ask Before You Buy a Franchise

By Anthony Caliendo | October 18, 2017

Did you see The Founder, with Michael Keaton as businessman Ray Kroc? This is the true, behind-the-scenes story of how Kroc purchased a burger restaurant franchise from the McDonald brothers and built the McDonald’s fast-food chain – what both sides did right, and what they did wrong! 7 Lessons for entrepreneurs from The Founder: 1. Think…

Is your sales team getting the support you need from marketing?

By Anthony Caliendo | October 11, 2017

21 B2B Content Marketing Stats for Sales Success in 2018 Are your sales and marketing in sync? Over 2000 B2B marketers in North America were surveyed in June 2017 for the 2018 B2B Content Marketing Benchmarks, Budgets, and Trends – North America report by Marketing Profs and Content Marketing Institute (CMI) and sponsored by Brightcove….

3 Keys to Improve Your Close Rate

By Anthony Caliendo | October 4, 2017

Your prospect relies on your expertise to explain the value of your solution. Learning and practicing closing skills are key to turning a pitch into a sale. For some, closing the sale comes naturally. But for others, closing skills need to be learned, practiced and perfected. Closing skills can be learned if you are willing…

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