Anthony Caliendo

“My starting point begins with your sales passion, dedication and courage to conquer all of the great challenges within the sales profession!” – Anthony Caliendo

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International Best Selling Author, Motivational Speaker & Sales Coach. Get Your One On One Personal Coaching Session for just $299 for 1 Hour


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The most highly anticipated sales motivational and instructional book in the Industry!

The Sales Assassin,
Master Your Black Belt in Sales

“I am the Ultimate Sales Assassin Master! I will teach you how to Master Your Black Belt in Sales using my Nine Belts to Sales Assassin Mastery. Prepare yourself for a new path to positive thinking, self-discipline and to finally controlling your sales destiny as a SAM!”

The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo


  • Learn the Nine Belts to Become a
    ...Sales Assassin Master!
  • Discover the Trinity of Sales Success –
    ...Passion, Dedication and Courage!
  • Develop a New Mindset Geared towards
    ...Ultimate Sales Success!
  • Redefined Sales Philosophies that have
    ...yet to be taught!
  • Corporations – Learn how to create a
    ...disciplined and highly motivated sales force!


Small Business Saturday Marketing for Online Entrepreneurs

By Anthony Caliendo | November 9, 2018

Small Business Saturday is an initiative started 9 years ago by American Express to encourage people to support local small businesses during the holiday season and #ShopSmall. Small Business Saturday is designated as the Saturday after Thanksgiving, between Black Friday and Cyber Monday, and this year falls on Saturday, November 24, 2018. Holiday marketing events…

Why Your Business Should Support Small Business Saturday

By Anthony Caliendo | November 3, 2018

Saturday, November 24, 2018, is Small Business Saturday® – a day to celebrate and support small businesses and all they do for their communities. Small Business Saturday gives local small businesses new opportunities to encourage new customers to #ShopSmall in their local community. Small Business Saturday occurs each year during Cyber Week – the Saturday…

Is Buying a Franchise Right For You?

By Anthony Caliendo | October 27, 2018

Owning your own business is the American dream. But becoming an entrepreneur and starting your own business typically takes time, determination and money. There are no shortcuts – but there are smart decisions you can make to fast-track business ownership. One of the fastest ways to own your own business is to buy an already…

Consistent Routine is the Key to Productivity

By Anthony Caliendo | October 19, 2018

Do you wonder how successful people get things done? I prefer a regular routine to start my day: when I’m consistent in my habits I’m more productive and feel more in control. I’m a believer in starting the day early – whether I feel like it or not. I recently shared with you my 3 morning habits…

Q4 Checklist for Small Business

By Anthony Caliendo | October 12, 2018

Too often small businesses are stressed out about how to successfully close out the year. My 4th quarter checklist for your small business will help you finish the year strong, and start the new year ahead of the game. 7 Q4 Things Your Small Business Should Be Doing Now Free Download: Save a copy of…

October is National Women’s Small Business Month

By Anthony Caliendo | October 5, 2018

October is National Women’s Small Business Month, time to celebrate, recognize and support female entrepreneurs. According to the American Express State of Women-Owned Businesses report, “the growth of women-owned businesses continues at a rapid pace. Four out of 10 business in the U.S. are now owned by women, and the total number of women-owned businesses (12.3…

Email Marketing Best Practices and Tips to Increase Sales

By Anthony Caliendo | September 28, 2018

For every $1 companies spend on email marketing, they generate $40 in sales. Prospecting and selling via email can be incredibly effective. Nearly 105 billion emails are sent each day; this number is expected to reach 246 billion before 2020. You have a great product. You’ve built a great mailing list of customers and prospects….

How to Upgrade Your LinkedIn B2B Marketing Strategy

By Anthony Caliendo | September 22, 2018

LinkedIn reigns supreme for lead generation among all social networks. It is the only professional online social network to make business connections. Having the right profile is key to optimizing your LinkedIn B2B marketing strategy. If you haven’t been on LinkedIn recently, here are some tips to optimize your LinkedIn profile and increase your LI visibility…

How to Find a Buyer for Your Small Business

By Anthony Caliendo | September 14, 2018

It only takes one buyer to successfully sell your business – but you have to find the right buyer in a field of lookie-loos. Avoid mistakes and maximize your time and profit by prequalifying your prospective business buyers to make sure you find the right person to buy your small business. Is now the right…

Questions Sellers Should Ask Prospective Business Buyers

By Anthony Caliendo | September 7, 2018

Does your prospective business buyer seem too good to be true? If you’re selling your business you want to get the best deal possible. You don’t want to waste your time talking to someone who’s not really interested in buying a business or accidentally provide important information to a competitor who wants to learn more…

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