Anthony Caliendo

“My starting point begins with your sales passion, dedication and courage to conquer all of the great challenges within the sales profession!” – Anthony Caliendo

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International Best Selling Author, Motivational Speaker & Sales Coach. Get Your One On One Personal Coaching Session for just $299 for 1 Hour


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The most highly anticipated sales motivational and instructional book in the Industry!

The Sales Assassin,
Master Your Black Belt in Sales

“I am the Ultimate Sales Assassin Master! I will teach you how to Master Your Black Belt in Sales using my Nine Belts to Sales Assassin Mastery. Prepare yourself for a new path to positive thinking, self-discipline and to finally controlling your sales destiny as a SAM!”

The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo


  • Learn the Nine Belts to Become a
    ...Sales Assassin Master!
  • Discover the Trinity of Sales Success –
    ...Passion, Dedication and Courage!
  • Develop a New Mindset Geared towards
    ...Ultimate Sales Success!
  • Redefined Sales Philosophies that have
    ...yet to be taught!
  • Corporations – Learn how to create a
    ...disciplined and highly motivated sales force!


What Is A Buyer Non-Disclosure Agreement?

By Anthony Caliendo | April 18, 2019

Buying or selling a business should be handled carefully and efficiently. I recommend that both parties in the purchase of a business should sign a non-disclosure agreement (NDA) to protect you and your business in case the sales deal does not happen.

What NOT To Do In Your Sales Pitch

By Anthony Caliendo | April 10, 2019

Your sales pitch is your first impression to prospects – you need to gain their attention, respect and interest in a few seconds, a few minutes – or a longer official sales presentation. Whether you deliver your sales pitch unexpectedly on the fly or are able to schedule a meeting, there is a lot of…

Think Trade Shows Are Out Of Style? Think Again!

By Anthony Caliendo | April 2, 2019

Tradeshow marketing is definitely old-school. Trade shows have been a successful strategy to introduce your product and services to new audiences since Roman times when vendors gathered in the town square to sell their food and wares to travelers. Today trade shows are still a relevant and effective way to promote your product. But the…

Should You Sell Your Business to a Competitor?

By Anthony Caliendo | March 27, 2019

You’ve succeeded in your dream: you have your own business. Some entrepreneurs want to build a business and keep it in the family by passing it down for the next generation to run. But other business owners, whether they have recently opened a business or have run the business for years, make the decision to…

Sales Coaching is Not the Same as Sales Training

By Anthony Caliendo | March 21, 2019

Coaching is proven to benefit professional athletes – so why don’t more businesses invest in coaching their sales team to improve performance – and increase sales?

How to Increase Sales Productivity

By Anthony Caliendo | March 14, 2019

I’m obsessed with productivity – especially sales productivity. Sales metrics, and how to measure sales effectiveness and efficiency, can be subjective. If your salespeople are incentivized – paid more for reaching specific sales goals – their goal is to increase their sales productivity so they can make more money. This is how Salesforce defines sales productivity: A…

Top 7 Sales Trends in 2019

By Anthony Caliendo | March 7, 2019

We are well into 2019, and nearly through the 1st quarter of the year. B2B and B2C business are seeing a difference in the way buyers respond to the sales process. Customers are savvier than ever before, and they are also bombarded with more sales messaging than ever before. In order for salespeople to stand…

How to Finance the Purchase of a Small Business

By Anthony Caliendo | February 28, 2019

Owning your own business is the American dream. The fastest way to become a business owner is to buy an existing small business. Buying a business – whether its a franchise, an online business, service or brick and mortar – means you are acquiring everything about the business, the good and the bad. There are…

Top Blogs for Sales Reps and Sales Leaders

By Anthony Caliendo | February 22, 2019

Entrepreneurs, business owners and salespeople all need sales skills. But sales reps and sales managers need a different set of sales skills to boost their sales game. You need to keep your sales skills sharp – but you only have so much time. Sales blogs are a great way to learn about new sales tools,…

How to Determine the Value of Your Small Business

By Anthony Caliendo | February 15, 2019

What is your business worth? If you want to buy or sell a business, it’s important to know how to calculate the value of a small business. Your business is worth what someone else is willing to pay for it. But it’s smart to know the value of your business, even if you’re not planning to sell…

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