Anthony Caliendo

“My starting point begins with your sales passion, dedication and courage to conquer all of the great challenges within the sales profession!” – Anthony Caliendo

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International Best Selling Author, Motivational Speaker & Sales Coach. Get Your One On One Personal Coaching Session for just $299 for 1 Hour


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Available in hardcover, softcover, and e-book.

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The most highly anticipated sales motivational and instructional book in the Industry!

The Sales Assassin,
Master Your Black Belt in Sales

“I am the Ultimate Sales Assassin Master! I will teach you how to Master Your Black Belt in Sales using my Nine Belts to Sales Assassin Mastery. Prepare yourself for a new path to positive thinking, self-discipline and to finally controlling your sales destiny as a SAM!”

The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo


  • Learn the Nine Belts to Become a
    ...Sales Assassin Master!
  • Discover the Trinity of Sales Success –
    ...Passion, Dedication and Courage!
  • Develop a New Mindset Geared towards
    ...Ultimate Sales Success!
  • Redefined Sales Philosophies that have
    ...yet to be taught!
  • Corporations – Learn how to create a
    ...disciplined and highly motivated sales force!


Flip Your Biz Tips: Selling Your Business with SBA Loan Programs

By Anthony Caliendo | January 23, 2020

Do you want to sell your business? The SBA changed its SBA Loan Program guidelines: a buyer only has to come up with 10% to buy your business right now. WATCH: Anthony Caliendo on selling your business with SBA Loan Programs Transcript I’m Anthony Caliendo, The Main Man, with FNBC Florida. As a business broker,…

7 Habits to Get Things Done in 2020

By Anthony Caliendo | January 16, 2020

If you want to grow your business in 2020 and keep your New Year’s Business Resolutions, you’re going to have to figure out a way to develop new habits and practices. Many people want the end result of a habit, but don’t want to do the work to create a new habit. Whether it’s exercising,…

Flip Your Biz Tips: When is the right time to sell?

By Anthony Caliendo | January 9, 2020

Do you know what your business is worth? WATCH: Anthony Caliendo gives advice on when is the right time to sell your business. Transcript If you’ve owned a company for a while – 10 years, 20 years, 30 years, 40 years – there comes a time where there’s a beginning and there’s an end. Just…

7 New Year’s Resolutions for Sales Professionals and Business Owners

By Anthony Caliendo | January 1, 2020

2020 is the start of a new year, a new decade – and a year of new opportunity! For small business owners, sales professionals and entrepreneurs, making new year’s resolutions can help you align and focus your efforts and energy. In addition to personal resolutions – achieve work/life balance, exercise more, eat healthily – you…

All-Time Best Sales Movies to Binge During the Holidays

By Anthony Caliendo | December 18, 2019

Movies do more than entertain – they can teach, inspire and encourage us to pursue our dreams and to achieve success. We love movies – in fact, we’ve blogged about some of our favorites: Chef Glengarry Glen Ross We Bought A Zoo The Founder Whatever your holiday plans this year, they probably include a movie…

Christmas Gifts for Sales Professionals

By Anthony Caliendo | December 12, 2019

Finding the perfect gift for someone can be challenging – and finding the perfect Christmas gift for a special salesperson in your life can be overwhelming! Regardless of your budget, there are gifts for all the salespeople on your Christmas list. Are you searching for the perfect Christmas gift for sales professionals? This year, for…

Holiday Networking for Small Business Owners

By Anthony Caliendo | December 5, 2019

The holidays are a time of high-stress and long to-do lists for small business owners. For many small businesses, the holiday season is a crucial make-or-break period for small business owners to hit their sales targets and make a profit! But the holidays also offer critical business networking opportunities that can help entrepreneurs grow their…

7 Holiday Marketing Ideas for Small Business Owners

By Anthony Caliendo | November 26, 2019

Thanksgiving. Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Green Monday. Free Shipping Day. Hanukka. Christmas Eve. Christmas. Boxing Day. Kwanzaa. New Year’s Eve. New Year’s Day. It’s no wonder small business owners are overwhelmed at the holidays. For many small business owners, the holidays are the busiest time of the year and make…

Ready to Sell Your Business? Consider an ESOP

By Anthony Caliendo | November 22, 2019

Once you’ve made the decision to sell your small business and your business is ready to sell, its time to find a buyer for your business. Not just any buyer – the right buyer for your business. There are many ways to find a buyer for your business. An employee stock ownership plan (ESOP) is…

End of Year Tax Checklist for Small Business Owners 2019

By Anthony Caliendo | November 14, 2019

Now through the end of the year is crunch time for many entrepreneurs and small business owners who are trying to do it all. It’s easy to overlook or not understand critical tax deductions that can help you to end the year strong and start the new year in a good position. The Tax Cuts…