Anthony Caliendo

“My starting point begins with your sales passion, dedication and courage to conquer all of the great challenges within the sales profession!” – Anthony Caliendo

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International Best Selling Author, Motivational Speaker & Sales Coach. Get Your One On One Personal Coaching Session for just $299 for 1 Hour


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Available in hardcover, softcover, and e-book.

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The most highly anticipated sales motivational and instructional book in the Industry!

The Sales Assassin,
Master Your Black Belt in Sales

“I am the Ultimate Sales Assassin Master! I will teach you how to Master Your Black Belt in Sales using my Nine Belts to Sales Assassin Mastery. Prepare yourself for a new path to positive thinking, self-discipline and to finally controlling your sales destiny as a SAM!”

The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo


  • Learn the Nine Belts to Become a
    ...Sales Assassin Master!
  • Discover the Trinity of Sales Success –
    ...Passion, Dedication and Courage!
  • Develop a New Mindset Geared towards
    ...Ultimate Sales Success!
  • Redefined Sales Philosophies that have
    ...yet to be taught!
  • Corporations – Learn how to create a
    ...disciplined and highly motivated sales force!


Flip Your Biz Tips: How E-2 Visas Can Help Sell Your Business

By Anthony Caliendo | February 20, 2020

An E-2 visa is a great option for anyone who wants to start a business or buy an existing business in the United States. WATCH: Anthony Caliendo discusses how E-2 visa holders can buy your business Transcript I’m Anthony Caliendo, known here in South Florida as The Main Man with First National Business Corporation. As a business broker, one thing I’ve…

Do You Still Need a Business Card in 2020?

By Anthony Caliendo | February 13, 2020

Business cards are easy, cheap and effective – but do they convey a negative image, ie OK, Boomer! Whether your field is high tech or low tech, today most people have a personal smartphone with a contacts app to manage their contacts. You want your new prospect to enter your contact info into their contacts…

Flip Your Biz Tips: Preparing Your Tax Returns

By Anthony Caliendo | February 6, 2020

Do you want to sell your business? If you want to exit your business, the most important thing to show the buyers that you’re pulling enough capital out as an owner and show profits; not only to get them interested but also to be able to get the bank’s interest. WATCH: Anthony Caliendo discusses the…

Content Marketing for B2B

By Anthony Caliendo | January 30, 2020

B2B businesses have the same issues as B2C: they need to drive traffic to their website in order to build their business. The goal of content marketing is to create content that attracts your digital target audience to your website and build trust and a relationship with them, then convert them to customers. Why do…

Flip Your Biz Tips: Selling Your Business with SBA Loan Programs

By Anthony Caliendo | January 23, 2020

Do you want to sell your business? The SBA changed its SBA Loan Program guidelines: a buyer only has to come up with 10% to buy your business right now. WATCH: Anthony Caliendo on selling your business with SBA Loan Programs Transcript I’m Anthony Caliendo, The Main Man, with FNBC Florida. As a business broker,…

7 Habits to Get Things Done in 2020

By Anthony Caliendo | January 16, 2020

If you want to grow your business in 2020 and keep your New Year’s Business Resolutions, you’re going to have to figure out a way to develop new habits and practices. Many people want the end result of a habit, but don’t want to do the work to create a new habit. Whether it’s exercising,…

Flip Your Biz Tips: When is the right time to sell?

By Anthony Caliendo | January 9, 2020

Do you know what your business is worth? WATCH: Anthony Caliendo gives advice on when is the right time to sell your business. Transcript If you’ve owned a company for a while – 10 years, 20 years, 30 years, 40 years – there comes a time where there’s a beginning and there’s an end. Just…

7 New Year’s Resolutions for Sales Professionals and Business Owners

By Anthony Caliendo | January 1, 2020

2020 is the start of a new year, a new decade – and a year of new opportunity! For small business owners, sales professionals and entrepreneurs, making new year’s resolutions can help you align and focus your efforts and energy. In addition to personal resolutions – achieve work/life balance, exercise more, eat healthily – you…

All-Time Best Sales Movies to Binge During the Holidays

By Anthony Caliendo | December 18, 2019

Movies do more than entertain – they can teach, inspire and encourage us to pursue our dreams and to achieve success. We love movies – in fact, we’ve blogged about some of our favorites: Chef Glengarry Glen Ross We Bought A Zoo The Founder Whatever your holiday plans this year, they probably include a movie…

Christmas Gifts for Sales Professionals

By Anthony Caliendo | December 12, 2019

Finding the perfect gift for someone can be challenging – and finding the perfect Christmas gift for a special salesperson in your life can be overwhelming! Regardless of your budget, there are gifts for all the salespeople on your Christmas list. Are you searching for the perfect Christmas gift for sales professionals? This year, for…