Anthony Caliendo

“My starting point begins with your sales passion, dedication and courage to conquer all of the great challenges within the sales profession!” – Anthony Caliendo

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International Best Selling Author, Motivational Speaker & Sales Coach. Get Your One On One Personal Coaching Session for just $299 for 1 Hour


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The most highly anticipated sales motivational and instructional book in the Industry!

The Sales Assassin,
Master Your Black Belt in Sales

“I am the Ultimate Sales Assassin Master! I will teach you how to Master Your Black Belt in Sales using my Nine Belts to Sales Assassin Mastery. Prepare yourself for a new path to positive thinking, self-discipline and to finally controlling your sales destiny as a SAM!”

The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo


  • Learn the Nine Belts to Become a
    ...Sales Assassin Master!
  • Discover the Trinity of Sales Success –
    ...Passion, Dedication and Courage!
  • Develop a New Mindset Geared towards
    ...Ultimate Sales Success!
  • Redefined Sales Philosophies that have
    ...yet to be taught!
  • Corporations – Learn how to create a
    ...disciplined and highly motivated sales force!


Flip Your Biz Tips: 5 Questions To Decide If You’re Read to Sell Your Business

By Anthony Caliendo | April 23, 2020

Are you ready to sell your business? How do you know when it’s the right time to sell your business? WATCH: Anthony Caliendo Asks Are You Ready to Sell Your Business? Take the 5 Question Challenge Transcript Do you own a business and you’re ready to sell? There’s no one who will market your business…

COVID-19 Crisis Resources for Small Business Owners

By Anthony Caliendo | April 17, 2020

Small business owners are hit particularly hard by the coronavirus COVID-19 crisis. Over 99% of all American businesses are small businesses, and they employ more than 50% of the workforce. Here are 10 COVID-19 crisis resources for small businesses hit by the coronavirus that you might not know about. 10 Resources for Small Business Owners…

Post-COVID Sales Etiquette

By Anthony Caliendo | April 9, 2020

There’s no question the coronavirus has changed how we live and how we conduct business. It may be a little premature to discuss post-COVID, but it is not too early to start planning how your sales business will make changes based on what we learned from the global coronavirus pandemic, social distancing and staying at…

Top 5 Free Video Conferencing Tools For Home and Work

By Anthony Caliendo | April 2, 2020

Video conferencing tools are a good option to replace face-to-face meetings for remote workers and when you’re working from home. Video conferencing is also a good way to meet with clients and prospects when it’s not possible to meet in person. Facebook Live Facebook lets you broadcast, share and chat for up to 4 hours,…

10 Alexa Productivity Commands When Working at Home

By Anthony Caliendo | March 26, 2020

These days, we’re all looking for ways to be more productive when working from home. Whether you’re working from home temporarily or regularly telecommute, Amazon Echo’s voice-activated virtual assistant Alexa productivity commands are a must-have for salespeople! Alexa frees up your time, makes you more productive, can save you money and even get you motivated!…

5 Tips for Salespeople to Stay Motivated While Working From Home

By Anthony Caliendo | March 19, 2020

Working from home IS different from working at the office. Not necessarily better or worse – but definitely different. There are many benefits to telecommuting and working from home – such as no commute time and a flexible work schedule. But there are also drawbacks to having a virtual office – like how to stay…

Working From Home? Top Telecommuting Tips for Salespeople

By Anthony Caliendo | March 12, 2020

Working remotely as a salesperson has pros and cons – just as working in an office as a salesperson has pros and cons. A study by HighFive says the average remote worker is: 49 years old college-educated $58K average salary works at a company with more than 100 employees 13.9% are in sales Employees want…

7 Must-Haves for Your Trade Show Checklist

By Anthony Caliendo | March 4, 2020

Trade show marketing is a big investment in money and time. Your ROI on trade shows will pay off when you realize that your goal is to make contacts and build relationships – not to make sales. Sales come later: your priority at trade shows is to get noticed and be memorable – in a good way! Thousands of…

How to Get More Customer Reviews

By Anthony Caliendo | February 27, 2020

Customer reviews – both positive and negative – carry a lot of weight and influence for businesses and sales. Nearly 99% of consumers reported that reviews are influential in their buying decisions, and businesses need to get more customer reviews and know how to respond to them – especially any negative reviews. Today’s consumers want…

Flip Your Biz Tips: Buy A Business with Just 10% Down

By Anthony Caliendo | February 27, 2020

Using an SBA loan, someone can buy an existing business and they need to only put 10% of the purchase price down at closing. WATCH: Anthony Caliendo explains how a buyer can buy an existing business using an SBA Loan with only 10% down. Transcript  I’m Anthony Caliendo, known here in South Florida as The Main Man. At…