Digital content and content marketing are driving sales. Social media research and marketing is the new cold calling: target a business you consider a good fit and research them online, instead of in the phone book! But there is a right way to do social media marketing in 2018 – and a wrong way!
Too many sales professionals cling to old ways, old strategies and old technology because they worked in the past. Salespeople shouldn’t adopt new methods simply because they’re new: they need to adopt new sales strategies because they work. Social selling is when salespeople use social media to find and engage with new prospects, interact with current customers and listen to the competition. Your prospects, customers and competitors are using social media for business. If you’re in B2B sales, social media savvy is critical to your sales success. This chart by Marketing Profs shows the effectiveness of the top social media platforms for B2B sales:
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25 Social Media Marketing Tips for B2B Sales
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