Business Development Consultant, Anthony Caliendo, Hits Amazon Best-Seller List With Cracking the Code to Success

Anthony Caliendo Hits Amazon Best-Seller List With Cracking the Code to Success

Anthony Caliendo recently ranked on the best-seller list with the new book, Cracking the Code to Success, co-authored with Brian Tracy.

Press Release: PRNEWSROOM

Delray Beach, FL – May 12, 2017 – Known as The Sales Assassin, Anthony Caliendo uses his innate skills to train businesses on sales strategy and corporate leadership. Caliendo joined the legendary Best-Selling Author® and success expert, Brian Tracy, and a select group of ThoughtLeaders® from around the world to co-write the book, Cracking the Code to Success. This title aims to provide the reader with strategies to find success in their health, wealth, and business, and also features content from JW Dicks, Esq. and Nick Nanton, Esq., international Best-Selling Authors® and marketing experts. The book was published by CelebrityPress®, a leading business book publisher that publishes books from ThoughtLeaders® around the world, and was released on April 13, 2017.

On the day of release, Cracking the Code to Success reached best-seller status on – reaching as high as #26 in the “Direct Marketing” category. Caliendo contributed a chapter titled “Outrageous Entrepreneurial Courage – No Limits to Success,” identifying internal traits as the true drivers to entrepreneurial success. The expert information shared in his chapter has helped the book reach optimal best-seller placement and will help readers gain similar success in their endeavors.

CelebrityPress® describes the book:

How often have you chased the Code to Success? If you are like most people, you have tried Cracking the Code to Success before. From observation, you may also have noted that there is no specific roadmap that guarantees success. We are all endowed with different personalities and come from any number of different backgrounds, so we approach different tasks in our own individual ways.

Everyone has experienced some measure of success in life. To move up to a higher level, whether it is for recognition, financial reasons, or some other definition of success that you choose, there are many qualities of successful people by which you can be guided. While we often hate to ask for help, mentoring is one of the key ingredients to help you crack the code to success much faster than you could on your own. The Celebrity Experts in this book are happy to mentor you with their expertise based on their proven experiences and core principles. They have “been there and done that.”

Mentors will help you avoid the ruts and potholes and save you “oceans of time” while you are trying to get onto the highway of success. In addition to mentoring, you will need specific knowledge, clarity of goals, perseverance and passion to get you past the “no’s” and naysayers, as well as an action plan and a willingness to help others along the way. To Your Success!

Achievement seems to be connected with action. Successful men and women keep moving. They make mistakes, but they don’t quit.

~ Conrad Hilton

After such a successful release, Anthony Caliendo will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.

Click HERE to order a copy of Cracking the Code to Success.

A portion of the royalties earned from Cracking the Code to Success will be given to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating awareness for charitable causes.

About Anthony Caliendo:

The business world changes around us with relentless speed and intensity. It takes great vision to not only see these changes, but to also anticipate and react with the tenacity to sustain success. Few business leaders possess the innate skills to maneuver the modern-day challenges of today’s business. Anthony Caliendo is one of these self-made men, an entrepreneur and corporate visionary. To thrive in business and beyond, Anthony learned to look ahead and understand the trends and dynamic forces that shape our business to move swiftly and prepare for what’s to come.

Anthony is a professional salesman, marketing machine, and sales leadership coach with supersensory sales skills, proven success in sales strategy and corporate leadership, and generated hundreds of millions in sales revenues; he trained thousands of sales pros in various industries over 25 years to define him as the Ultimate Sales Assassin Master! Today he is a motivational sales speaker and author of the international best selling, USA Book News Best Book and Indie Book award-winning book The Sales Assassin: Master Your Black Belt in Sales.

Anthony discovered his entrepreneurial instincts early in life, which piqued his desire for success and fortune. At 18, he became the youngest manager at that time to oversee Chicago Health Clubs and with his mentor, Al Philips, built the World Gyms with Arnold Schwarzenegger. Afterwards, Caliendo went on Wall Street as a stock broker where his instincts and thirst for sales domination accelerated. Financial success on Wall Street plus a number of notable business ventures, Anthony mastered the art of personal branding when he became known as “The Main Man” in the mortgage business, architect of one of South Florida’s most successful mortgage and real estate companies and a local celebrity regularly featured on TV and Sports radio.

In 2008, during one the US’s worst economic downturn, Anthony reinvented himself and became the #1 Italian Cheese Salesman in the USA, known as the “The Big Cheese.” He directed his manufacturing plant’s national and global expansion initiatives and doubled the company’s revenues inside of 5 years.

Anthony defines himself as an “outrageous and relentless sales professional.” With his outrageous and relentless mentality, he constructed a fail-proof sales model encompassing specific skill sets and concepts that became foundation of sales training for his brokers, salespeople and the sales staffs of his clients. The concepts and motivational themes of his sales experience inspired him to write “The Sales Assassin” and become a sales motivational speaker and sales coach to salespeople in all industries. Anthony has discussed his sales strategies on radio and TV on CBS, NBC, ABC and FOX. He has been quoted in industry mags including Salesforce, Small Biz Daily, The Canadian Business Journal, Focus Magazine, TK Business Magazine, AMA Playbook, In Business Magazine, with a spellbinding book review in Digital Journal.

Anthony lives and works in South Florida with his wife, Lynette and their 8 children.

For more information on motivational speaking, coaching services, or media opportunities please visit or contact + 1-561-265-1405 and by email to

About CelebrityPress® LLC: 

 CelebrityPress® LLC is a leading business book publisher that publishes books from Thoughtleaders® around the world. CelebrityPress® LLC specializes in business anthologies, among various other types of titles, and has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen, Michael Gerber, Tom Hopkins, and many of the biggest experts across diverse fields. CelebrityPress® LLC focuses on helping its authors grow their businesses and their personal brands through book publishing; the organization has successfully helped launch thousands of best-selling authors® to date. 

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Courtney Hall
Dicks + Nanton Celebrity Branding Agency®