How to Set Yourself Apart as a Real Estate Agent

What it Takes to Succeed as a Real Estate Agent

What It Takes To Succeed as a Realtor


I was able to build one of the largest mortgage companies in South Florida and grossed $500M in loan volume. My success in the mortgage and real estate world was tough work even in the best economy, but the hard work paid off in so many full film Kong: Skull Island 2017

I was working with a young man who was just starting out as a real estate agent. He was jabbing at his tablet, puffing away and mumbling to himself. He was only a few months into his new career and already frustrated and depressed. He had just spent about 30 days on a deal that crashed to a screeching halt when the client didn’t qualify for the mortgage. He spent the next 15 minutes whining about everything he did to get the deal and then it fell through. I said to him, “Bro, you’re whining about things that you can’t control. Let’s back up and discuss your goals. You’ve been in this new job for a couple months the first sign of things not going well, you’re ready to throw in the towel.”

Recently I was interviewed by the Pennsylvania Association of Realtors about what it takes for realtors to sell themselves as well as sell real estate:

Selling Yourself as a Realtor

I was asked, As a Realtor®, you’re used to expending your best efforts to sell properties. But what about selling yourself?

3 Ways to Set Yourself Apart as a Realtor


1. Realtors® need to show their excitement. What sets you apart from the average Realtor®? What makes you different? Find new and innovative ways to set yourself apart from everyone others. Excitement and enthusiasm for your career demonstrate

2. Curate a personality that sets you apart. If you show personality right off the bat, people will remember you. If you don’t have the greatest personality, work on it.

3. Earn and ask for referrals. Referrals are so important in real estate, and by making a strong impression on your client, you can be sure they will recommend you to their friends and family.

You have to keep fire building every day. Go back to the basics. Remember when you were passionate about your job. What made you passionate? What makes you excited? Go back and remember why you became a Realtor®. The passion will come from there.

                              read my full article in Pennsylvania Association of Realtors

a version of this article was originally published on LinkedIn

about Anthony Caliendo:
I’m an entrepreneur and sales professional with over 20 years of successful sales and sales management experience. My expertise in sales, marketing and business development spans from small business to international companies.

I’m the best-selling author of The Sales Assassin: Master Your Black Belt in Sales, winner of the 2015 USA Book News business book award for entrepreneurs and small business.

I provide personal sales coaching; and consult, speak and train about growing and motivating your sales team to businesses, corporations and conferences across the nation, as well as a guest contributor and sales expert for TV and radio, and professional organizations.