Passion is one of the most powerful engines of success. When you do a thing, do it with all your might.
Put your whole soul into it. Stamp it with your own personality.
Be active, be energetic and faithful, and you will accomplish your objective.
Nothing great was ever achieved without passion.
~ Ralph Waldo Emerson
The art of achieving Sales Assassin Master status requires outrageous Passion, Dedication and Courage to persevere the greatest of obstacles. PDC is the holy trinity of the sales professional’s heart, mind and spirit. It will drive success in the best and worst of times. Although PDC is an internal mindset, it is visible to everyone around you in the swagger of your walk and the way you talk. We have all heard that the 3 keys to success in the restaurant business are “location, location, location.” Likewise, 3 keys to becoming successful in sales are Passion, Dedication and Courage. These are core to forming your SAM DNA – your “Distinctive Nature to Achieve.”
PDC is a set of strong emotions and confidence that will move you past your comfort area – the area that most often brings the salesman to a screeching halt. These emotions and confidence come from reinvesting in yourself and especially your attitude, finding exceptional ways to do your work. This winning attitude has to come from your heart and mind and your spirit. This SAM element is the pure emotion that helps you realize and drive through and beyond your potential.
I cannot teach you Passion, Dedication and Courage, but I can assist you in finding yours:
Passion, Dedication and Courage should be the energy that fuels you each day. This energy can be the powerful excitement that drives your ambitions.
Success is the realization of your ambitions.
~Anthony Caliendo, The Sales Assassin – Master Your Black Belt in Sales