Small Business Saturday is an initiative started 9 years ago by American Express to encourage people to support local small businesses during the holiday season and #ShopSmall. Small Business Saturday is designated as the Saturday after Thanksgiving, between Black Friday and Cyber Monday, and this year falls on Saturday, November 24, 2018. Holiday marketing events such as Small Business Saturday are a great opportunity for small business owners to increase awareness in their local community and encourage people to #BuyLocal.
Online entrepreneurs face special challenges to participating in local community events such as Small Business Saturday. #SmallBizSaturday marketing for online entrepreneurs is a good way to introduce your products to new customers who have not discovered you online but are looking for ways to support their local community and want to buy from local merchants. With a little planning and creativity, your online business can find new customers and opportunities IRL (In Real Life) and encourage people to #BuyLocal and #ShopSmall.
Some online sellers and stores are part of online marketplaces such as Amazon or eBay support Small Business Saturday and have their own initiatives to help their small business merchants find new customers during the holiday shopping season. Online entrepreneurs can also use social media and digital marketing to promote their business during the holidays and use #ShopSmall marketing strategies to gain visibility with online shoppers. Many online businesses coordinate with their community and other stores – both brick and mortar and online businesses – to showcase their business and products in person at live events.
I’ve put together a list of tips and ideas for entrepreneurs to promote their online business during Small Business Saturday. The key is to get organized and be creative – and #ThinkLocal!
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How to Market Your Online Business for Small Business Saturday
For more marketing tips for Small Business Saturday read:
- Why Your Business Should Support Small Business Saturday
- How to Market Your Business for Small Business Saturday 2018