The modern consumer is digitally driven, socially connected, and mobile empowered. Sales reps need to adapt or be replaced.
~ Jill Rowley, Social Selling Expert
It’s not only consumers who’ve gone digital: businesses have gone digital too. If you’re in B2B sales:
you need to be where buyers and decision makers are: online
Today there are sales professionals who cling to old methods and old technology because they worked in the past. Salespeople shouldn’t adopt social selling because it’s the trend:
salespeople must include social selling as one of their sales tools
10 Sales Stats that Prove Social Selling ROI
1. 78% of Salespeople Using Social Media Outsell Their Peers
source: Forbes
2. 53% of buyers said they rely on peer recommendations before they make a purchase
source: DemandGen
3. 64% of sales teams that deploy Social Selling hit quota, v to 49% of anti-social sellers
source: Aberdeen Group
4. 5:1 the ROI of social selling training is 5-to-1 in under 6 months
source: Sales for Life
5. 84.1% of social sellers use LinkedIn
source: Sales for Life
6. 75% of the B2B buyers use social media to make buying decisions
source: IDC
7. 92% of B2B buyers start their search for products and services online
source: B2B Social Selling Institute
8. 90% of decision makers never respond to cold calls
source: Harvard Busines Review
9. 41% of B2B companies on Facebook report generation leads
source: InsideView
10. 42% of B2B decision makers use Twitter for business purposes
source: Forrester
1 Reason NOT to Use Social Selling:
You Don’t Need to Make More Sales
a version of this article originally appeared on LinkedIn