free download: Mixing the Perfect Sales Cocktail

Mixing the Perfect Sales Cocktail 

Sales can be complicated. Whether you’re a career sales professional or just starting your first sales job, being a good salesperson can be frustrating and complex. Different factors contribute to sales complexity:

  • being able to find the right lucrative opportunity
  • having access to the right resources
  • selling the right product or service that appeals to businesses and consumers
  • developing effective lead generating techniques
  • learning how to navigate through a complex sale

I have watched sales professionals expend an enormous amount of energy making sure all these aspects align so they achieve the success and income that they desire and deserve.

One factor in achieving sales success that is the absolute most essential but most frequently ignored is the “human factor.” The two most important and critical components to a successful sales process are you and your customer, no matter what you’re selling. As humans, we have different personalities, tendencies, habits, quirks that can simplify or utterly complicate sales. At the end of the day, salespeople must recognize that when you strip away all of the other variables in the sales process, the two constants that will always dictate sales success or failure are who is selling and who is buying. Once you accept this fact, then sales suddenly becomes less complicated. Why? Because now sales is all about your desire to sell and their desire to buy.

Download my FREE mp3:
Mixing the Perfect Sales Cocktail 

Mixing the Perfect Sales Cocktail | Anthony Caliendo | The Sales Assassin