How to Promote Your #SmallBiz on Small Business Saturday

21 Ideas for Small Business Saturday | Anthony Caliendo | The Sales Assassin

#SmallBusinessSaturday is Nov 25, 2017. Small Business Saturday celebrates and promotes everything small businesses contribute to their community and encourages the public to #ShopSmall. In 2016, 112 million people went out to shop small on Small Business Saturday, a 13% increase from 2015. Spending on reached $15.4 billion, a small decrease from the estimated $16.2 billion in 2015.

If you spend $100 at a local business, roughly $68 stays in your local economy.

This holiday season, when you start your Black Friday and Cyber Monday shopping, Think Small. #SmallBizSat was founded in 2010 to help small business get a larger share of the holiday spending.

small businesses drive much of the United States economy. Just  how many small businesses are there in the U.S. ? Currently, there are 28 million American small businesses, which account for 54% of all U.S. sales. – Forbes

I’ve been a small business owner, and I know firsthand that the support of my local community is the difference between profit and loss. But this Saturday, I will be out supporting Small Business Saturday. Here are four ways you can support #SmallBizSat too.

4 Ways You Can Support Small Business Saturday

1. Shop Local

Instead of heading to the mall or the big box stores, on Small Business Saturday shop at your local neighborhood stores.

• farmers markets and grocery stores

• gift and clothing shops

• gas and service stations

• food trucks and restaurants

2. Spread the Word

Tell your family, friends and neighbors that you are supporting Small Business Saturday to help grow your local economy. Encourage them to #ShopSmall too.

3. Thank Your Local Shops

When you shop local on Small Business Saturday, tell your local shopkeepers that your are there on #SmallBizSat to support local businesses, and that you value their contribution to your community. Small business owners need to hear that their services matters to their community!

4. Shop Small Online

Many of your local stores have websites and you can support them online. So if your Thanksgiving holiday does not include fighting the holiday shopping crowds, you can still support #ShopSmall with just a few clicks, right from your own home.

Small Business Owners

I was going to create a list of ideas to promote your small business on small business Saturday – and then I found a great list! Here are 21 Simple Ideas for a Successful Small Business Saturday from

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21 #SmallBiz Ideas to Promote Your Business on Small Business Saturday

21 #SmallBiz Ideas to Promote Your Business on Small Business Saturday


About Anthony Caliendo

Anthony has discussed his sales strategies on radio and TV on CBS, NBC, ABC and FOX. He has been quoted in industry mags including Salesforce, Small Biz Daily, The Canadian Business Journal, Focus Magazine, TK Business Magazine, AMA Playbook, In Business Magazine, with a spellbinding book review in Digital Journal.

Anthony lives and works in South Florida with his wife, Lynette and their eight children.

To connect with Anthony or for more information on motivational speaking, coaching services or media opportunities please visit: