Don’t assume you already know the answers before you ask the questions. Clients depart for many reasons. Whether your client leaves because the project successfully completed, due to a failure to deliver on your part or if you fired a demanding client, there is valuable information to be learned. After your end of sales contract meeting, the next step is a Client Exit Survey.
A client exit interview is your only opportunity to get important information that can help you identify opportunities to grow your business. Exit surveys provide information that helps you understand:
- How is your customer service?
- Do you communicate effectively with clients?
- What is it like to work with your team?
- Competitor information – pricing, pitching or service
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Client Exit Survey
A Client Exit Survey is likely too late to salvage a client relationship. Implement ongoing Client Satisfaction Surveys as part of your CRM process.