Entrepreneurship Is a High-Stakes Game. Know Your Odds Going In.
Despite a steep failure curve, entrepreneurship is a job-creation goliath in the U.S. economy. That’s because lots of people — almost half a million each month in 2013 — launched their own business. And of all new jobs generated in the U.S., 70 percent come from those upstart businesses.
Yes, failure is part of entrepreneurship. But whether you work for a company or you’re a business owner, a salesperson must treat the sales profession as entrepreneurship: as being in business for themselves.
A Sales Assassin Master must be an entrepreneur no matter what name is on your title. Quite simply, only investing time and resources into mastering product or service knowledge is not sufficient to guarantee your sales success. No question that you must invest in knowing all of the intricate details of “ACME Widgets,” their functionality, their multi-uses, variations, benefits, price points, upgrades, and the whole nine yards.
You better realize that your business strength and the one thing that will turn “widgets” into “profits” is YOU. Yes, knowledge is everything but YOU are more. Without your personal growth the chances of you achieving all of your sales targets and goals is highly unlikely. Reinvesting into the business of “You” means investing time and resources into learning about how to be a better salesperson and a better you.
~ Anthony Caliendo, The Sales Assassin
