In The News

Anthony Caliendo: In the News

Sales Leader  •  Entrepreneur  •  Speaker  •  Author

February 1 2017, HVACR Business Magazine: Improve Your Closing Skills, Increase Sales by Anthony Caliendo

sales expert Anthony Caliendo in HVACR Business Management Magazine

The higher your closing rate, the better your investment. Closing the sale is a skill every sales professional must learn.

For some, closing the sale comes naturally. But for others, sales closing skills need to be learned, practiced and perfected. The critical point is that closing skills can be learned by those who are willing to listen and practice. Here are three skills to improve your close rate.

read more

January 1 2017, HVACR Business Magazine: Prepare Mentally and Use Engagement to Motivate by Anthony Caliendo

sales expert Anthony Caliendo in HVACR Business Management Magazine

The sales world is one of continuous stress and demand for performance. You want your sales team to perform at a high level — and it’s up to you to motivate them. But can you truly motivate and engage if you’re not performing at peak mental capacity?

As an entrepreneur and a sales leader, you can only manage your stress with mental preparation. Unfortunately, this is typically the last aspect of your life you think of conditioning.

When you haven’t taken the effort to mentally prepare, you won’t overcome the natural adversity we all face.  read more

December 7 2016, PRWeb: Anthony Caliendo Signs Publishing Deal With CelebrityPress® To Co-Author New Book

 Anthony Caliendo will team up with several of the premier business minds of our time to release the new book, Cracking the Code to Success by CelebrityPress®.Anthony Caliendo will team up with several of the premier business minds of our time to release the new book, Cracking the Code to Success by CelebrityPress®.

Delray Beach, FL – December t, 2016 – Anthony Caliendo has joined best-selling author Brian Tracy along with a select group of experts and professionals, to co-write the forthcoming book titled, Cracking the Code to Success. Nick Nanton, Esq., as well as business partner, JW Dicks, Esq., the leading agents to Celebrity Experts® worldwide, recently signed a publishing deal with Caliendo to contribute his expertise to the book, which will be released under their CelebrityPress® imprint.

Cracking the Code to Success is tentatively scheduled for release in early 2017.

A portion of the royalties earned from Cracking the Code to Success will be donated to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes.

read the full press release 

December 1 2016, PressNewsRoom: Anthony Caliendo Signs Publishing Deal With CelebrityPress® To Co-Author New Book

FOR IMMEDIATE RELEASE

PressNewsRoom

Anthony Caliendo Signs Publishing Deal With CelebrityPress® To Co-Author New Book

Anthony Caliendo will team up with several of the premier business minds of our time to release the new book, Cracking the Code to Success by CelebrityPress®.

Delray Beach, FL – December 1, 2016 – Anthony Caliendo has joined best-selling author Brian Tracy along with a select group of experts and professionals, to co-write the forthcoming book titled, Cracking the Code to SuccessNick Nanton, Esq., as well as business partner, JW Dicks, Esq., the leading agents to Celebrity Experts® worldwide, recently signed a publishing deal with Caliendo to contribute his expertise to the book, which will be released under their CelebrityPress® imprint.

Cracking the Code to Success is tentatively scheduled for release in early 2017.

read the full press release

November 21 2016, Accelerate!: How to Earn Your Black Belt in Sales with Anthony Caliendo #311

How to Earn Your Black Belt in Sales With Anthony CaliendoHow to Earn Your Black Belt in Sales With Anthony Caliendo

Joining me on this episode of Accelerate! is Anthony Caliendo, bestselling author of The Sales Assassin: Master Your Black Belt in Sales, motivational speaker (and successful serial entrepreneur.) Among the many topics that Anthony and I discuss are why you need a passion to excel at whatever you do; the three essential traits all successful sales professionals possess; the mental roadblocks that prevent sales reps from learning and growing, and how you can use your inner sales ninja to get to the top.

October 2016, American Cemetary & Cremation: Cremation Blueprint: Selling Things Families Might Not Know They Need

Leadership coach and author Anthony Caliendo explores how to introduce customers to products and services they may not know they want or need.

Selling Things Families Might Not Know They Need: interview with sales expert Anthony Caliendo

October 3 2016, PR Buzz:  Entrepreneur Anthony Caliendo Featured on NBC as Guest on The Brian Tracy Show

FOR IMMEDIATE RELEASE
Entrepreneur Anthony Caliendo Featured on NBC as Guest on The Brian Tracy Show

Anthony Caliendo, “The Sales Assassin”, was recently seen on NBC, CBS, ABC and FOX network affiliates around the country as a guest on The Brian Tracy Show.

Delray Beach, Florida – October 3, 2016 – Anthony Caliendo, Founder of The Sales Assassin, LLC, was recently a featured guest on The Brian Tracy Show. “The Brian Tracy Show”, filmed in Orlando, Florida, features an interview format, hosted by best-selling author Brian Tracy, one of the country’s leading business minds. The episode featuring Caliendo recently aired on NBC, CBS, ABC and FOX affiliates across the country.   read more 

Brian Tracy interviews Anthony Caliendo on The Brian Tracy Show

 

October 1 2016, Book Excellence Award: The Sales Assassin: 2016 Book Excellence Award Winner

Announcing the 2016 Book Excellence Award Winners

Discover award-winning titles recognized in a global celebration of literary excellenceThe Sales Assassin: 2016 Book Excellence Award Winner

Toronto, October 1st, 2016 Literary Excellence Incorporated introduces the Book Excellence Awards, an international book awards competition dedicated to providing authors from all genres and backgrounds the opportunity to showcase their work on a global platform. The Book Excellence Awards had a very successful inaugural year with hundreds of entrants from around the world. The award-winning titles were chosen based on their design and layout, writing quality and overall marketing appeal with respect to the category the book was entered in. The following is a list of the award-winners which have been listed with their respective category, book title and author name.

Sales and Marketing – The Sales Assassin: Master Your Black Belt in Sales by Anthony Caliendo

read the full press release

September 2016, Palm Beach Woman Magazine 5 Top Techniques to Mix the Perfect Sales Cocktail by Anthony Caliendo 

“Sales can be complicated! Whether you’re a career sales professional or just starting your first sales job, being a good salespersona can be frustrating and complex.

5 Top Techniques to Mix the Perfect Sales Cocktail

 

March 10 2016, PressNewsRoom Principal and Managing Member, Anthony Caliendo Named as One of America’s PremierExperts®

“Anthony Caliendo has recently been acknowledged by America’s PremierExperts® as one of the leading experts in his field. America’s PremiereExperts® recognizes leading experts across a wide array of industries who are willing to provide information and education to consumers as a public service. 

For over 25 years Anthony has been the Ultimate Assassin Master as he worked as an entrepreneur, sales and marketing machine, and sales leadership coach with outstanding sales instincts. He has been quoted in journals such as Small Biz Daily, Salesforce, Focus Magazine, TK Business Magazine as well as many more. His charisma and passion for the industry has lead him to the top of his game where others have called him a decisive leader, master of change and a great salesman. Anthony currently resides in South Florida where he is able to spend his time with his work, wife and 8 beautiful children.”

February 22 2016, Sales and Marketing Management 9 Belts to Sales Assassin Mastery

“The Sales Assassin is the ultimate master of sales passion and discipline, the Sales Assassin Master (aka SAM) of your own destiny; focused on a results-driven willingness to be prepared to control your own destiny. The SAM must be a master of perseverance, self-control and must possess the spirit of being responsible and accountable for your successful performance. The path to Sales Assassin success – the path to positive thinking and to controlling your sales destiny as a SAM – begins with the 9 Belts of Sales Assassin Mastery” read more

January 6 2016, Home Business Mag Expert Advice for Achieving Sales and Marketing Success in 2016 

“With thousands of different sales techniques and philosophies that salespeople attempt to master, we find ourselves using trial and error, sampling and tasting until we think we’ve mixed the right sales cocktail that will increase our closing ratios. The following are five top techniques for tuning up and mixing a successful sales cocktail”: read more

January 2016, National Oil & Lube News Staying customer-driven is the key to building a reputable operation by Anthony Caliendo 

“Your customers and ultimately your business. Satisfied customers mean high profits. Don’t compromise your reputation in the automotive sales and service industry. It is so easy to do, but staying customer-driven and yielding ethical and truthful service is key. Customers can usually spot the hack garage from a mile away. What’s more, your word-of-mouth marketing base is at a severe risk when you don’t run a clean and honest business. Don’t let it work against you, because rebounding from bad reviews is virtually impossible.”

January 1 2016, HVACR Management Magazine Prepare Mentally and Use Engagement to Motivate by Anthony Caliendo 

Strength-based coaching develops and coaches each sales rep’s strengths, as well as their performance weaknesses. Sales management is not the same as sales coaching. Many sales leaders spend enormous amounts of time dealing with the paperwork and forecasting demanded in their position. Sales coaching is a vital role of sales leaders to improve the performance of their entire sales team. To reach sales success, you cannot engage with your sales team from behind closed office doors. You must first mentally prepare yourself, and then engage and interact with your sales teams in meaningful ways that result in increased sales and profits.

November 1 2015, Hello Vancity Favorite Quotes from Book – Becoming a Sales Assassin – How to Master Your Black Belt in Sales

“Now more than ever before, research has revealed that customers value salespeople who are subject matter experts as opposed to those who use old-school, pressure-based sales methods. 2015 will see the role of the salesperson continue to evolve as top companies invest in teaching their teams how to identify and cultivate opportunities for their business. And no one knows the importance of evolving as a salesperson better than sales motivational speaker, consultant and coach, Anthony Caliendo, author of the book, The Sales Assassin: Master Your Black Belt”

 

October 15 2015, The Canadian Business Journal The Nine Belts to Sales Assassin Mastery by Anthony Caliendo

“SAM Belt 5: Client Qualification Process: Know your client and isolate the “hot spots.” The sales qualification method that is too complex can impede the sales process. The method that is not precise enough could stall the process or forfeit the opportunity all together. The SAM qualification process is the ability to use precision to load, lock, aim and zero-in on the target information required to close the deal.”

Caliendo: Nine Belts to Sales Assassin Mastery

 

October 2015, BizNOW Magazine Entrepreneurs: Become Sales Assassins by Anthony Caliendo

“All entrepreneurs need to become Sales Assassins: someone who is incessantly driven, has outrageous focus, discipline and commitment to sales success and has razor sharp instincts to navigate through cycles and trends.  Achieving and maintaining ultimate success as a business owner is a lifestyle and never deviates from idea to idea.

Fall 2015, 2015 Focus Magazine 5 Questions With… Anthony Caliendo

“Over 50 percent of sales manager are too busy to train and develop their sales team. Too often, organizations fail to realize that creating great sales pros starts at the top of any organization.

September 11, 2015 Cheese Market News Buying and Selling: What’s the big deal?  by Anthony Caliendo

Buying and Selling: What's the big deal by Anthony Caliendo in Cheese Market News

September 10, 2015 South Bay Internet Solutions  The Nine Belts to Sales Assassin Mastery  by Anthony Caliendo

“mental preparedness is a core aspect of any sales endeavor. If true sales success has evaded you, then you must be willing to de-program and make room for new ideas and concepts. Your mind must be conditioned and prepared to engage every challenge within the sales cycle

September 9, 2015 Site Pro News  The Nine Belts to Sales Assassin Mastery  by Anthony Caliendo


“Know your client and isolate the “hot spots.” The sales qualification method that is too complex can Cheap NFL Jerseys impede the sales process. The method that is not precise enough could stall the process or forfeit the opportunity all together. The SAM qualification process is the ability to use precision to load, lock, aim and zero-in on the target information required to close the deal.

September 4, 2015 Small Biz Daily  Mixing the Perfect Sales Cocktail by Anthony Caliendo


“you have to think of yourself as your product. What attracts consumers to a product? The packaging, its features, its price, its guarantees. Manufacturers design and market their goods with consumer appeal uppermost in their mind. As a sales person, you have to market yourself in the same manner. You are the manufacturer of your product: which is you. Dress for success, channel confidence and charisma from within, and attract your buyer to you. You have to make an impression. Be unique. Be distinctive. Be remembered or be forgotten.

September 2, 2015 The Canadian Business Journal Mixing the Perfect Sales Cocktail by Anthony Caliendo

“as a sales leader, coach, and the Ultimate Sales Assassin, I know that the most effective sales techniques to produce results and achieve desired outcomes focus on the human factor and the emotions that drive desired behavior:

– make an impression
– make connections
– build relationships and build trust”

August 31, 2015 TK Business Magazine The 9 Belts to Sales Assassin Mastery by Anthony Caliendo

“SAM Belt 6: The Mastery of Leadership Integrity Practice what you preach: lead with integrity! How sales professionals and leaders function, make decisions and communicate their decisions demonstrates whether (or not) they can be trusted. The irony is we generally know when we are leading with integrity, but the validation by others is our reality check.

August 21, 2015 Small Business Forum  3 Books Small Business Owners Should Read

“Caliendo also believes in order to achieve SAM, you must be an entrepreneur, even if you don’t own a company. There’s lots here of value for both you and your sales team.”

August 18, 2015 Bellevue Business Journal Mixing the Perfect Sales Cocktail by Antony Caliendo

“First and foremost, you have to think of yourself as your product. What attracts consumers to a product? The packaging, its features, its price, its guarantees. Manufacturers design and market their goods with consumer appeal uppermost in their mind. As a sales person, you have to market yourself in the same manner. You are the manufacturer of your product: which is you. Dress for success, channel confidence and charisma from within, and attract your buyer to you. You have to make an impression. Be unique. Be distinctive. Be remembered or be forgotten.

August 17, 2015 Business KnowHow  Mixing the Perfect Sales Cocktail by Anthony Caliendo

“The two most important and critical components to a successful sales process are you and your customer, no matter what you’re selling.”

August 14, 2015 Customer Zone 360  Mixing Fake Oakleys the Perfect Sales Cocktail by Anthony Caliendo

“With literally thousands of different sales techniques and philosophies that salespeople attempt to master, we find ourselves using trial and error, sampling and tasting until we think we’ve mixed the right sales cocktail that will increase our closing ratios. However, as a sales leader, coach, and the Ultimate Sales Assassin, I know that the most effective sales techniques to produce results and achieve desired outcomes focus on the human factor and the emotions that drive desired behavior”

August 3 2015, IA Magazine On Guard? Stop Being Defensive by Anthony Caliendo 

As a sales strategist, I’ve watched sales professionals panic when they don’t know how to deal with a challenge. It’s easy to yield to your emotions rather than using them to your advantage. Mental preparedness will assist in controlling your next steps. Your best move? Get off the defense. Let go of the defensive attitude—it’s limiting your growth and development as a salesperson, impeding your progress and sabotaging your success. Train yourself to stifle the voices in your head that cause your defensive behaviors. Tell them to shut up so you can start listening to new ideas.

July 31, 2015 Digital Journal Review: The Sales Assassin: How to Master Your Black Belt in Sales – book review

“The book helps the struggling sales professional evolve from an uncertain beginner to a consummate sales master. It is also geared to push the average person in sales from mediocrity to greatness.”

July 28, 2015  Anthony Caliendo is interviewed on The Peggy Smedley Show of Connected Cheap NFL Jerseys World Magazine: hear the full interview here

“tech is quickly changing how sales are made”

Anthony Caliendo on The Peggy Smedley Show

July 8, 2015 AMA Playbook 3 Keys to Stand Out at a Tradeshow by Anthony Caliendo

“Your ROI on tradeshows will pay off when you realize that your goal is to make contacts and build relationships – not to make sales.”

July 3, 2015 Salesforce In Conversation with ‘The Sales Assassin’ Anthony Caliendo – book interview

“excellence in sales will be defined in the future by how well technology is used to bring customers and businesses closer together—something that may be a fine art.”

July 2015 Healthcare Business Today Becoming a Sales Assassin: How to Master Your Black Belt in Sales – book review

“Focused on helping sales professionals redefine themselves Wholesale NFL Jerseys and providing guidance for self-improvement, not only as sales people, but also as individuals, Caliendo is available to zero in on specific elements through expert commentary and/or feature/article capacities”

June 2015 Business Link Niagra: Book Review: The Sales Assassin: Master Your Black Belt in Sales

“Anthony gives a glimpse into his personal journey to sales success, along with guidance for achieving Cheap mlb Jerseys the ‘belts’ to Sales Assassin Mastery”

April 2015 In Business Magazine: Mixing the Perfect Sales Cocktail by Anthony Caliendo
“One factor in achieving sales success that is the absolute most essential but most frequently ignored is the “human factor.” The two most important and critical components to a successful sales process are the individual salesperson and the individual customer, no matter what the product or service being sold.”
Mixing the Perfect Sales Cocktail by Anthony Caliendo

March 2015 Pennsylvania Association of Realtors: interview with Anthony Caliendo Selling Yourself as a Realtor 

Realtors® need to show their excitement and passion. If you show personality right off the bat, people will remember you. What sets you apart from the average Realtor®? What makes you different? Find new and innovative ways to set yourself apart from others.
Atlantic Ave Magazine July 2014 Anthony Caliendo Entrepreneur
July 2014 Atlantic Ave Magazine features entrepreneur Anthony Caliendo and his latest success, Light ‘Em Up Cigars Lounge, in Delray Beach, Florida

Our focus is currently Asia and Europe for the international market, but we’re excited to begin working with companies all over the world.  We feel we have huge growth potential — a lot of our growth is in the U.S. but we’re also diversifying to grow in foreign markets.

~ Anthony Caliendo, VP Sales-Marketing
JVM Sales-Milano’s Cheese Corp.

May 2013 Cheese Market News looks to international growth, quotes Anthony Caliendo, VP Sales-Marketing at JVM Sales-Milano Cheese Corp.:

Cheese Market News looks to international growth, quotes Anthony Caliendo VP Sales and Marketing
Consumers want variety without being overwhelmed. It should be easy for them to understand what about a cheese is so good. They want someone knowledgeable so they can learn how and where a cheese is made. We’ll see more of that in high-volume stores.

~ Anthony Caliendo, VP Sales-Marketing
JVM Sales-Milano’s Cheese Corp.

June 2012 Supermarket News Wheels of Fortune: CHEESE quotes Anthony Caliendo, VP Sales-Marketing at JVM Sales-Milano Cheese Corp.:

CHEESE: Dynamic Category, New Opportunities for GrowthDue to our food safety measures,consistency and competitive price, we are one of the fastest-growing cheese manufacturers in the U.S., and we know that this certification will distinguish us from the competition and assist in our international growth plans.

~ Anthony Caliendo, VP Sales-Marketing
JVM Sales- Milano’s Cheese Corp
.

March 2012 Cheese Market News Milano’s Cheese Corp. awarded the SQF 2000 Level 3 Excellent Certification by the Safe Quality Food Institute (SQFI)

SQF 2000 Level 3 Excellent Certification

Consumers want to be challenged, they want something unique and exciting, something no one else has. I think that’s one of the advantages we’re going to have as a company, is to be innovative with new ideas that propel us ahead of our competition.

~ Anthony Caliendo, VP Sales-Marketing
JVM Sales-Milano’s Cheese Corp

September 2011 Dairy Foods A Diamond in the Rough: Milano’s Cheese – tenacity for food safety, innovation and growth make it an up-and-coming competitor in the cheese industry.

Milano's Cheese an up-and-coming competitor in the cheese industry

News articles featuring Anthony Caliendo, The Main Man •  TheMainMan.com/news