B2B businesses have the same issues as B2C: they need to drive traffic to their website in order to build their business. The goal of content marketing is to create content that attracts your digital target audience to your website and build trust and a relationship with them, then convert them to customers.
Why do marketers love content marketing? Content marketing is 63% more effective than traditional marketing – and significantly less expensive! If your B2B business is going to invest in content marketing to build relationships with other businesses, you want to make sure you’re using the right content marketing strategies that get the results you want and an ROI.
Unfortunately, B2B content marketing does not always achieve the desired goals. According to new research by Content Marketing Institute, B2B content marketing often fails, and only:
- 45% build subscribed audiences
- 53% generate sales/revenue
- 635 build loyalty with existing clients/customers
- 45% build subscribed audiences
- 53% generate sales/revenue
- 63% build loyalty with existing clients/customers
How To Make B2B Content Marketing More Effective
A recent article on Neal Schaffer’s site says the problem is that B2B content marketing is boring! Here are 5 tips to make your B2B content marketing less boring and more effective.
The point of B2B content marketing is to build awareness of your business with other businesses, build relationships with them and then to do business with them. Don’t be #B2Boring!
Learn More:
- B2B Influencer Marketing for Salespeople
- 25 Social Media Marketing Tips for B2B Sales
- How to Upgrade Your LinkedIn B2B Marketing Strategy
