We are well into 2019, and nearly through the 1st quarter of the year. B2B and B2C business are seeing a difference in the way buyers respond to the sales process. Customers are savvier than ever before, and they are also bombarded with more sales messaging than ever before. In...
People do business with people. The key to a successful B2B influencer marketing campaign is understanding the people who make business decisions in your industry, and who would influence their purchase decision. B2B influencer marketing is very different from B2C. Businesses shop differently than consumers do. As sales and marketing professionals,...
Sales referrals are vital for B2B sales. Yet only 30% of B2B companies have a formal referral plan! Referrals are one of the most powerful channels for generating leads and closing sales. Marketers spend a lot of time discussing organic growth of social media: organic growth through referrals is key...
B2B sales typically slow down at the end of the year holidays - but salespeople's productivity doesn't have to slip during the holidays. Salespeople can use the end of year holiday sales slump to cement relationships, sharpen their skills, prospect and strategize for the coming year. For a sales manager,...
Knowledge is power. B2B sales stats aren't just interesting to read – sales facts and figures are an important tool to customize your sales delivery. If you’re a B2B seller – if you’re in any type of sales – it's vital to your sales success to understand your customer’s buying...
Gift Sales Success: Are you searching for a last-minute gift for a sales professional? Its not too late: The Sales Assassin on is available on Kindle The Sales Assassin: How to Master Your Black Belt in Sales • 2015 USA Book News & USA Best Book Awards Winner: Business • Entrepreneurship...
Facts and statistics are more than just interesting to read – sales stats are an important tool to customize your sales delivery. B2B sales success depends on knowing your facts, preparation and building relationships with your prospects. Sales skills can be learned and improved: if you're willing...
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