Give Your Audience the Speech They Deserve
![as an expert speaker deliver the message your audience deserves to hear: not what they want to hear ~ Anthony Caliendo, The Sales Assassin](https://www.thesalesassassin.com/wp-content/uploads/2014/11/as-an-expert-speaker-deliver-the-speech-your-audience-deserves-to-hear-300x212.jpg)
So, You're an Industry Expert Now? How to Prepare for a Speaking Gig. Speaking as an expert? Take note of this advice. ~ Entrepreneur When I speak to a sales force I tell them what they need to hear, not what they want to hear. In today's dynamic sales environment...