Sales Coaching: Solve the Customer’s Problem
![Sales coaching is the single most important thing a company can do to increase their productivity.](https://www.thesalesassassin.com/wp-content/uploads/2015/03/Sales-coaching-is-the-single-most-important-thing-a-company-can-do-to-increase-their-productivity.-300x300.jpg)
As both a sales coach and a lifelong salesman, I like listening in on webinars and podcasts as convenient ways to learn new sales tools and hear some insights from sales leaders. Listening in can also be very motivating: I hear other sales pros suffer the same setbacks and frustrations...