Differentiation yourself from the competition is important for small business owners, entrepreneurs and salespeople, and you likely spent a lot of money on a new logo design that conveys your message, is memorable and represents your brand. A logo is part of your public image and should be easily recognizable...
Whether you're B2B or B2C, trade shows are an important way to reach new audiences and build awareness about your product or services. Before you start your pre-trade show marketing, make sure you know your trade show marketing goals - or how will you know if your trade show participation...
Let me mix you a perfect Sales Cocktail and help you succeed in sales and grow your business! WATCH: Close Deals With This Sales Formula - The Sales Cocktail Download The Sales Assassin Anthony Caliendo's Free Audio Report, Mixing The Perfect Sales Cocktail. Hey, it's Anthony Caliendo, award-winning international best-selling...
If you have a sales podcast - or are thinking of starting one or advertising on one - there's good news! Podcast listening growth continues, according to a new study by Adobe Analytics. If you have a podcast, one of the most critical issues for listeners is sound quality. Here...
The easiest way to become an entrepreneur and business owner is to buy an already existing business. Buying a business can be complicated and difficult. If you're interested in buying a business, a business broker assists buyers and sellers of privately held businesses manage the buying and selling process. A...
A buyer confidentiality agreement is a legally binding agreement to protect sensitive information that can be disclosed during the due diligence process of buying or selling a business. A buyer confidential information memorandum (CIM) is a marketing document designed to attract buyers and to provide a prospective buyer with general...
Will you be prepared when a crisis hits your business? A crisis is any unexpected event that can put your business at risk. A crisis can devastate a small business. A crisis can result from either a positive or a negative event - a website security hack can have a...
A lead magnet is a free incentive that you give away as an incentive for a potential customer to join your mailing list. A lead magnet must be valuable: if a lead magnet isn't high quality and if it isn't what your target audience wants, you may get names on...
The summer sales slump is an easy explanation for a decrease in sales during the slow, lazy dog-days of summer. But that doesn't mean that all sales activity should stop during the summer months! To stay energized and #FitToSell salespeople need vacations and downtime to get ready for the busy...
Are your employees #FitToSell this summer? The summer sales slump is not a workplace myth - but that doesn't mean it can't be fixed. Employees want the same things business owners want - to enjoy the summer weather, especially if they have families. Vacations, flexible work schedules and a relaxed...
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