B2B businesses have the same issues as B2C: they need to drive traffic to their website in order to build their business. The goal of content marketing is to create content that attracts your digital target audience to your website and build trust and a relationship with them, then convert...
People do business with people. The key to a successful B2B influencer marketing campaign is understanding the people who make business decisions in your industry, and who would influence their purchase decision. B2B influencer marketing is very different from B2C. Businesses shop differently than consumers do. As sales and marketing professionals,...
There are many B2B holiday sales myths that can discourage even the most confident sales professional from any hope of reaching their December sales goals. We've trained businesses not to expect big holiday sales - the holidays are known for retail B2C sales - Black Friday, Small Business Saturday, Cyber...
LinkedIn reigns supreme for lead generation among all social networks. It is the only professional online social network to make business connections. Having the right profile is key to optimizing your LinkedIn B2B marketing strategy. If you haven't been on LinkedIn recently, here are some tips to optimize your LinkedIn profile...
Digital content and content marketing are driving sales. Social media research and marketing is the new cold calling: target a business you consider a good fit and research them online, instead of in the phone book! But there is a right way to do social media marketing in 2018 -...
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